According to a recent survey by Kantar Ibope, 89% of the Brazilian population is impacted by external media, highlighting the power of advertising campaigns that permeate people's daily lives. This wide exposure results in purchase decisions increasingly influenced by direct stimuli at the point of sale. Data indicate that 69% of consumer purchase decisions are made exactly when they are face to face with products in stores.
Thus, an innovation has been gaining prominence in the retail scenario: the totems mobile chargers installed at points of sale. These devices not only meet a practical need of customers, but have also been shown to be effective in boosting sales and improving the shopping experience. The presence of these chargers attracts customers and increases the length of stay in stores, creating additional opportunities for conversions and loyalty.
In this scenario, PubliCarga, a franchise specialized in indoor advertising through mobile phone charging totems has stood out. The brand proposal is not only a new form of advertising; it is a revolution in the way brands can connect with their audiences. By adopting this innovative approach, companies have the chance to improve the customer experience while expanding their advertising reach.For investors and entrepreneurs, the brand represents a significant growth opportunity in a rapidly expanding sector.
With an affordable franchise proposal, it allows entrepreneurs to engage in the strategic advertising industry, taking advantage of the growing external media market and improving consumer engagement strategies.
The growth of initiatives like this reflects a broader trend in the market, where the integration between media and customer experience becomes increasingly crucial for success at the point of sale.The combination of innovation and practicality is shaping a new landscape for retail and advertising, promising positive results for business and consumers.
Radius -X
Initial investment (including franchise fee, training and totem): R$ 15,990.00.
Working capital required: R$ 2,000.00.
Average monthly billing per unit: R$ 11,880.00.
Net monthly profit per unit: (86%) in value R$ 10,334.00.
Royalties: R$ 365.00 fixed + R$ 15.00 per video.
Return on investment period: up to 6 months.
Contract term: 3 years.

