E-commerce growth hides risk: retailers operate without knowing the real profit of each order

While Brazilian e-commerce is moving towards R$ 224.7 billion in 2025 10% jump over the previous year, according to the Brazilian Electronic Commerce Association (ABComm) IO, a weakness in management threatens the sustainability of many businesses: the “cegueira” financial.Most entrepreneurs, especially in dropshipping, make sales without knowing exactly how much is left in the cash after discounting all costs involved in the operation.

To address this visibility gap, a UnicoPag announced the launch of UNICODROP, a tool that integrates sales data, payment gateways, product costs and, crucially, paid media investment (Ads). The goal is to deliver to the merchant the calculation of net profit per order at the exact time of the transaction.

The danger of selling in the dark

The complexity of financial management in e-commerce has increased proportionally to sales volume.AbComm data indicate that the sector has processed about 191 Million requests only in the first half of 2025. However, high volume does not guarantee financial health.

Alan Ribeiro, Head of Marketing at UnicoPag, explains that the traditional management model io where profit is only calculated at the close of the month io is dangerous in a dynamic market.

“Most retailers only find out if they have made a real profit after paying suppliers, taxes and ads.In that time, the money has already been reinvested based on estimates, which increases the risk of silent losses”, warns Ribeiro.

Integration for real-time accuracy

The proposal of UNICODROP is to connect the loose ends of the operation. The solution integrates to:

• Sales platforms: like Shopify and Yampi;
• Payment gateways: as Mercado Pago and Appmax;
• Paid traffic sources: like Facebook Ads.

By automatically crossing this data, the system discounts product costs, shipping, taxes, transaction fees, and the Cost per Acquisition (CPA) of advertising, revealing the actual margin of each unit sale.

Beyond financial: operational efficiency

Another bottleneck attacked by the tool is the hidden cost of after-sales.The platform centralizes the tracking of deliveries (integrated with Post Office, Cainiao and Jadlog) and customer support data.

According to Ribeiro, this allows a qualitative analysis of the product portfolio: “When the entrepreneur quickly identifies which products generate more support calls or delivery problems, he realizes that not every seemingly profitable sale contributes to the final result”. Costs of rework and reverse logistics, often invisible in simple spreadsheets, come to compose the calculation of business viability.

Market scenario

The tool comes at a time of market consolidation, which should end the year with 94 Million digital consumers. with increasingly tight margins due to competition, UnicoPag bets on the professionalization of data. The company, which has accumulated five years of market and has already processed R$ 2.1 billion in GMV (Gross Goods Volume) for more than 28 thousand stores, positions the new solution as an essential step towards sustainable scale in Brazilian e-commerce.