Comunidade geek no Brasil é consolidada e tem apoio de grandes companhias como Warner Bros. através de seu hub Warner Play 

Warner Bros. is one of the biggest names in global entertainment and, in Brazil, closely monitors the consumption of films, series, games, and geek culture through its Warner Play social media channels. In one of the world's key markets – responsible for 36% of Latin America's digital revenue and ranking 11th globally, according to PwC – the company connects with different generations through its iconic stories and characters, which also come to life in video games. 

With franchises like Mortal Kombat, Hogwarts Legacy, Superman, The Minecraft Movie, and Pecadores, Warner Bros. has built a legacy that extends beyond the screen, exploring new forms of interaction within the gamer and geek universe. It was in this context that Warner Play emerged, created 5 years ago to bring the audience even closer to this ecosystem of narratives and iconic brands. 

This month, the channel celebrates its 5th anniversary alongside over 2.5 million followers on YouTube, TikTok and Instagram, establishing itself as a geek culture hub and a strategic platform for Warner Bros. in Brazil – in addition to being a space that also connects other brands with this community. 

Beyond games  

Warner Play also expands the geek experience with exclusive interviews, behind-the-scenes insights, conversations with experts, and trailers for major Warner releases. In this way, the channel reaches beyond the gamer audience and connects with the 40% of Brazilians who identify as pop culture fans, according to the "Culture and Art in Brazil Report – Habits and Behaviors of Brazilians.". 

“From the beginning, our goal was to create a meeting space where different audiences could share interests and keep up with news from the Warner universe. This milestone reinforces that we are on the right path and renews our commitment to innovate and value our community, which is at the center of everything we do,” says Andrea Buzzi, Marketing Manager for Warner Bros. Games in Brazil. 

Content for everyone  

Today, Warner Play connects with a growing audience: 82.8% of Brazilians already consider themselves gamers, according to the Game Brazil Survey. The majority are from Generation Z (ages 15-29), followed by Millennials (ages 30-44). In this landscape, 86.9% follow gaming content on YouTube and 40.5% on TikTok – where short-form videos are gaining traction. To serve this diverse audience, the channel adapts its language for each platform, always focusing on dynamic, interactive, and community-centered content. 

Esports as one of the pillars  

In 2025, Mortal Kombat remains a highlight among Brazilian gamers, especially in the esports scene. Recognized as the most popular console title among male audiences, according to PGB, the game also projects Brazil onto the Latin American scene, with athletes winning tournaments like the Pro Kompetition, the Liga Latina, and EVO. 

Warner reinforces this presence with investments in community tournaments and official broadcasts – including Portuguese-language coverage of EVO 2025 by Warner Play. For Andrea Buzzi, “this specialized coverage helps democratize access to the competitive scene, making it easier for new players to enter and strengthening the fanbase we already have.” These initiatives solidify the channel as one of the country's leading hubs for fighting games and esports.