Tiktok and Instagram boost popular retail sales

Bras, one of the largest textile centers in Brazil, moves between 150 thousand and 200 thousand people daily, generating an annual revenue of R$ 26 billion, according to data from the Secretariat of Economic Development and Labor of the City of Sao Paulo. Known for the intense trade that works practically 24 hours a day, the neighborhood attracts buyers from all regions of the country, consolidating itself as one of the main shopping destinations in the state capital.

Digital positioning is no longer a differential nd is a need to grow and remain competitive.In recent years, the the Shopping Circuit, considered the largest Popular Shopping in Latin America, has been using its social networks with intelligence, uniting brand management, partnerships with influencers and engagement actions with retailers to expand its digital presence and, consequently, the volume of sales. The place has been driven by a force that goes beyond the streets and boxes: social networks. These tools have become very strategic and powerful, not only as digital showcases, but as direct channels of connection with the public and sales conversion engines.

Local influencers and retailers who invest in creative and targeted content have been standing out in the market. According to Visa, a company specializing in payment solutions, one of the main bets for the coming years is the social commerce & commerce model of purchases made directly by social networks. In 2023, about 10% of all online purchases already occurred in these channels, and the forecast is that in 2025, this number reaches 20%, mainly driven by the growing participation of Generation Z in the consumer market.

“Many retailers still see Instagram and TikTok as channels of dissemination, when, in fact, these platforms have become true tools of sale and customer relationship. Today, it is possible to present products, test different content formats, answer questions in real time and even complete sales directly by the applications. In the Circuit of Purchases, we seek to show that digital presence can & should & should be part of the business routine, especially for small entrepreneurs.

We encourage each shopkeeper to find their own language, get closer to the public, share the day-to-day of the store and use the networks as an extension of their physical showcase. It is an accessible and strategic way to expand the reach and create new business opportunities.” and.”.”, and it is called.”.

Knowing this, the executive highlights 4 main strategies that can help retailers to boost their sales in digital. See below:

1. Live Commerce

The lives commerces are seen as one of the most impactful strategies for digital retail. The format combines live broadcasts with instant purchases, presenting the product in real time. Platforms such as Shoppe, Amazon and even the newest spoken, Tiktok Shop, has been used to bring news and convert sales. The influencer and businesswoman, Bianca Andrade, better known as “Boca Rosa” popular strategy with its makeup brand, in four hours, earned R$ 5 million. The first million was reached in only 10 minutes, but this strategy is not to help the shop with large number of people, it is limited to make it to a shop with the number of followers.

2. Tiktok and Tiktok Shop

The Tiktok network stopped being just for publishing dances, the place with short and interactive videos is growing, holding the attention of anyone. Small, medium and large retailers can use this powerful tool for sales. Show behind the scenes, trends, try to include viral videos to your niche, create exclusive and interactive content with the network audience, increasing your reach organically.This way, users no longer need to leave the application to make the purchase, being more practical and impulsive. In addition, Affiliate Marketing is directly linked to this new function, where influencers sell products and gain percentage on top.

3.Niche influencers

Influencers are a widely used means to amplify the visibility of brands and often used as strategic bridges that speak directly to the target audience of your business, whether in the segment you want, finding people who talk to your audience can be the key to open sales. The shopkeeper will thus reach your customers more sectorized and bringing more profit to the business.

4.Social Networks

Finally, we bring the social networks as a whole. Considered today a famous online catalog, where authenticity and positioning are fundamental. Networks, such as facebook and instagram, bring functions such as the link post in stories that go directly to the site, and the possibility of short videos, as well as the neighboring network, bringing the opportunity to show launches and products that generate desire. Today it is no longer enough to just sell, generate a real connection with the values of your customers, emotions and involvement is essential to create loyalty, creating communities that promote belonging, whether in the physical or virtual. The content of today can not be just about the product, it has to be tied to your audience, aesthetic and culture.