Terra & Vivo Ads launches gamification application focused on brand interaction

Terra & Vivo Ads, the digital advertising arm of the publisher and Vivo, announces the launch of the Vivo Freegamification and engagement application that stimulates user interaction with brands, ads, content through bonus actions and today makes up an important part of the company's commercial deliveries. The platform is already available for all Android devices. 

In Vivo Free, users complete missions and challenges to redeem benefits. As they complete an action, elements in the platform encourage the realization of another, increasing the reward and generating a sense of progression and achievement. Among the activities necessary to achieve the awards are daily check-in in the app, access to a campaign journey of a specific advertiser, participation in surveys, among others. 

In this context, the application allows the construction of longer dialogues between brands and their audiences of interest. In addition to ad campaigns, it is possible to impact them through registration in promotions for lead generation, advertising videos, visits to physical locations based on micro geolocation, push notifications, games and testing of new apps and several other possibilities.  

"We started 2025 with another proprietary project on the street.O Vivo Free, a a the largest mobile engagement platform, it reaches the market to connect brands with their audiences inside and outside the app and, at the same time, brings users closer.There are numerous opportunities for advertisers that involve the innovation and traditionality of digital and offline advertising” julio Tortorello, Head of Earth Monetization and Vivo Ads. 

Micro smart geolocation for brands 

One of the opportunities for action proposed by Vivo Free is from the use of micro geolocation, which allows the creation of hyper personalized campaigns in real time. Sensors installed at points of sale (POS) interact with users when they approach partner establishments, allowing the sending of instant notifications and the possibility of extending this audience, impacting the public with other formats and, thus, composing a multimedia delivery to the customer.