Terra launches My Half Foot, a first social product dedicated to financial education on social networks

Connected with market trends, the Earth is launching its first product social first on Instagram, the My Midfoot. Created to talk to the public who wants to organize their finances, have basic investment notions or seek to know more about financial education on social networks, the platform presents didactic publications and with light and relaxed language, with the objective of strengthening the relationship with the public in a space where they spend most of their time.

The platform profile already has more than five thousand followers and to further strengthen the strategy social first, gaining relevance in the digital environment, @meupedemeia will have partnerships with creators and related brands and interested in the subject.

"We are happy to launch our first social product here on Earth. We hope that @meupedemeia will bring even more visibility to the brand, proposals aligned with the needs of the market, content in partnership with other brands and influencers, but above all, that helps users when it comes to financeir education”, celebrated Claudia Demase, Director of Terra and Vivo Ads.

Humanized visual for public in networks

Products social first they work through humanization and approximation of the user with the brand. Thus, the creative team of the Earth he built the visual identity of the project with a pair of socks, coins and other colorful elements in order to make the theme even lighter for followers.

According to Maria Beatriz Zultauskas, Coordinator of Platforms of the Earth and Vivo Ads, the design of the project will serve as inspiration for the creation of a physical mascot in the future, strengthening the relationship of the Earth with the public engaged in learning more about the universe of personal finance.

The Earth it is present in the main social platforms, with content designed for each format and audience, following the trends of social networks. In its ecosystem, the publisher adds more than 11 million followers and, monthly, has an average of 30 million video views.