Brazilian E-commerce Fraud Attempts Fall 23.3% in First Quarter 2024

The number of e-commerce fraud attempts in Brazil saw a significant decrease of 23.31% in the first quarter of 2024, compared to the same period last year, according to a study by ClearSale, a company specializing in data intelligence for fraud prevention.

The survey, which analyzed 63.7 million requests between January 1st and March 31st, revealed 800,000 fraudulent attempts, totaling R$766.3 million. Despite a reduction in volume, the average fraud ticket remained practically stable, with a slight increase of 0.31%, reaching R$948.64.

Eduardo Monaco, CEO of ClearSale, explained that fraudsters are adopting new strategies: "They're seeking ways to attract less attention while maintaining high profitability, acting with fewer transactions but targeting products with higher liquidity, added value, and cost."

The study revealed that Wednesdays, between midnight and 5 AM, were the times with the highest incidence of fraudulent attempts. The Northeast region was the most affected, with an average ticket value of R$1,021.82, followed by the Central-West region (R$1,023.52), Southeast (R$934.60), and North (R$924.89). The South region registered the lowest rate of attempts, with an average ticket value of R$984.91. **Note:** The "R$" prefix in the original is unclear. It's likely a formatting issue or a code/identifier that needs further context to translate accurately. The translation above assumes it's part of the currency and is therefore rendered as "R$" (Brazilian Real) in the translated version. If this is another value entirely, please provide more information.

The most targeted products by criminals were games and electronics, with average losses of R$806 and R$2,597, respectively. Appliances like refrigerators and freezers experienced fraud with an average value of R$3,550, while cell phones and beauty products totaled R$2,756 and R$412, respectively.

The study also identified that the main victims are men and people under 25 years of age. The highest concentration of attempted [actions/events] occurred in January, with 284.6 thousand occurrences, followed by February with 252.9 thousand and March with 70.2 thousand.

To avoid falling victim to scams, ClearSale recommends using strong, unique passwords, paying close attention to suspicious links, and verifying the reputation of advertisers. The company also warns of the dangers of phishing, a technique that uses enticing offers to capture users' passwords and financial data.

With CNN information