The American home services market — which moves more than US$ $657 billion per year — is starting in 2026 the most profound disruption since the creation of the major service marketplaces. For the first time, installations, repairs, and maintenance are beginning to follow standards of speed, precision, and reliability similar to those in sectors such as e-commerce and mobility.
To identify the developments that should truly shape the behavior of residents and providers in the coming months, Houser, an American startup based in Florida, analyzed technological trends, usage patterns, local seasonality, and structural bottlenecks in the segment. The result highlights five central transformations that are expected to profoundly reshape the market.
According to the founder and CEO, Felipe Rossi, “the sector has always been slow, manual, and unpredictable. Now, AI, automation, and digital platforms are pushing the market towards a much more agile, transparent, and data-driven model.”
- The Rise Of “Instant Everything”: From Budgets In Seconds To Innovation As An Expectation The ‘always-on’ world demands results now. And insurers that want to be part of that world need to take a look at where the market is heading, and what’s next.
Behaviors shaped by Amazon and on-demand apps have transformed the consumer's perception of time. By 2026, homeowners begin to expect much quicker and more objective responses, including in residential services. Houser is already using AI technology to ensure consistent quotes.
According to Rossi: “Speed is becoming a central element of the experience. The more agile and transparent the process, the greater the trust and user satisfaction.” Here's a breakdown of the translation: - "Segundo Rossi" translates to "According to Rossi" - "Velocidade está se tornando um elemento central da experiência" translates to "Speed is becoming a central element of the experience" - "Quanto mais ágil e transparente o processo" translates to "The more agile and transparent the process" - "maior a confiança e a satisfação do usuário" translates to "the greater the trust and user satisfaction" In this context, Rossi is likely discussing the importance of speed and transparency in creating a positive user experience. It highlights how these factors contribute to building trust and satisfaction among users.”
- AI stops being support and becomes the operational brain of the sector In this translated sentence, "IA" (Inteligência Artificial or Artificial Intelligence in Portuguese) is referred to as a pivotal element that has undergone a transformation in its role within a given sector. Initially serving as mere support, AI has now ascended to become the central, operational brains behind the sector's functioning. This implies a significant shift in how AI is leveraged within industries or organizations, moving beyond auxiliary roles to become a fundamental, decision-making core that drives operations. This evolution reflects the growing sophistication and integration of AI technologies in various sectors. No longer confined to assisting human decision-makers or automating repetitive tasks, AI now plays a critical role in strategic planning, real-time decision-making, and the optimization of complex processes. This change not only enhances efficiency and accuracy but also introduces new paradigms in operational management, where AI-driven insights and predictions can lead to innovative solutions and competitive advantages. Moreover, this transformation underscores the importance of adapting to technological advancements. As AI becomes the "operational brain," organizations are encouraged to rethink their structures, workflows, and even their culture to fully harness the potential of AI. This may involve investing in AI education and training for employees, developing new strategies for data management and analysis, and fostering a culture of innovation that embraces AI as a central component of operational excellence. In conclusion, the transition of AI from a supportive role to becoming the operational brain of a sector marks a significant milestone in the integration of technology within industries. It challenges organizations to evolve alongside technological advancements, ensuring they remain competitive and agile in an ever-changing landscape.
Artificial intelligence comes to play a role throughout the journey, bringing more precision and efficiency to the market: In this context, "artificial intelligence" refers to advanced technologies and algorithms designed to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. By integrating AI throughout the entire process or journey, whether it's in business operations, customer interactions, or market analysis, organizations can achieve higher levels of accuracy and efficiency. For instance, in customer service, AI can automate responses to common queries, providing instant and accurate solutions. In market analysis, AI can process vast amounts of data to identify trends and predict future market movements with greater precision. In manufacturing, AI can optimize production processes, reducing waste and increasing efficiency. The implementation of AI across various stages of a journey—be it a customer’s path to purchase, an employee’s workflow, or a company’s strategic planning—ensures that each step is informed by data-driven insights. This not only enhances the overall performance but also enables organizations to adapt quickly to changing market conditions. Moreover, AI’s ability to continuously learn and improve means that its applications become more sophisticated over time. This ongoing evolution ensures that the market benefits from increasingly precise and efficient solutions, driving innovation and competitive advantage.
- The translation of "triagem do tipo de serviço" from Portuguese to English is "service type screening." Here's a breakdown of the translation: - "Triagem" translates to "screening," which refers to the process of examining or sorting items, in this case services, to determine their category, appropriateness, or priority. - "Do tipo" translates to "of the type," used here to specify the particular characteristic or category being examined. - "De serviço" translates directly to "of service," which clarifies that the screening pertains to services. In a broader context, "service type screening" could refer to various scenarios: 1. **Customer Support**: When customers contact a support center, the initial interaction often involves screening to determine the type of service needed, such as technical support, billing inquiries, or general information. 2. **Healthcare**: In medical settings, triage is a critical process where patients are screened and categorized based on the urgency and type of care required. 3. **IT Services**: In an IT department, service type screening might involve categorizing help desk tickets into hardware issues, software problems, network troubles, etc. Accurate and efficient service type screening is essential for ensuring that the right resources are allocated to address specific needs promptly.;
- Sure, the phrase "análise de complexidade" translates from Portuguese to English as "complexity analysis." To put it in a bit more context: **Complexity Analysis** is a significant concept within the fields of computer science and algorithm studies. It generally refers to the process of determining how the runtime or space requirements of an algorithm grow with the size of the input. This helps to understand the efficiency and performance implications of algorithms, especially when dealing with large datasets or resource-constrained environments. There are two main aspects of complexity analysis: 1. **Time Complexity**: This measures the amount of time an algorithm takes to complete as a function of the length of the input. It is usually expressed using Big O notation (e.g., O(n), O(n²), O(log n)) to generalize performance characteristics independent of machine-specific constants. 2. **Space Complexity**: This assesses the amount of memory an algorithm requires during execution, relative to the size of the input. This is important when considering systems with limited memory or when optimizing for memory usage is critical. Understanding complexity analysis is crucial for developing efficient algorithms and making informed decisions when choosing one algorithm over another for specific applications. It helps developers predict how an algorithm will perform under various conditions and scales, which is essential for software design and development.;
- diagnosis based on photos or videos; The process of making a diagnosis from photos or videos involves several critical steps to ensure accuracy and reliability. Initially, the quality of the images or footage is paramount; high-resolution visuals are preferable to capture finer details that may be crucial for a precise assessment. Next, the context in which the photos or videos were taken must be considered. Factors such as lighting, angle, and the subject's environment can significantly influence the interpretation of the visual data. Professionals conducting the diagnosis—whether they are medical experts, engineers, or any other specialists—must have a comprehensive understanding of the subject matter. For medical diagnoses, this might involve knowledge of anatomy, pathology, and diagnostic criteria. In engineering, it could mean understanding material properties, structural integrity, and relevant standards. Additionally, the use of advanced technologies such as artificial intelligence and machine learning can enhance the diagnostic process. These technologies can analyze patterns and anomalies in the visual data that might be imperceptible to the human eye. For instance, algorithms can be trained to detect early signs of diseases in medical images or identify structural weaknesses in photographs of buildings. Finally, the diagnosis should be corroborated by other forms of data whenever possible. This might include patient history, additional tests, or on-site inspections. Integrating multiple sources of information ensures a more holistic and accurate diagnosis, reducing the likelihood of errors and improving overall outcomes. In summary, diagnosing from photos or videos requires high-quality visuals, contextual understanding, expert knowledge, technological support, and corroboration with other data sources to achieve reliable results.;
- estimates generated with agility; --- Here's a detailed explanation to ensure accuracy and natural flow in the translation: 1. **"estimativas"** translates to **"estimates"**. This word is a straightforward translation referring to the calculated approximations of costs, time frames, or other metrics. 2. **"geradas"** translates to **"generated"**. This implies that the estimates are created or produced, often through a process or system. 3. **"com"** translates to **"with"**. This preposition links the action of generating to the manner in which it is done. 4. **"agilidade"** translates to **"agility"**. This conveys the idea of speed, flexibility, and efficiency in the process of generating the estimates. Incorporated together, the phrase **"estimativas geradas com agilidade"** effectively translates to **"estimates generated with agility."** This keeps the original meaning intact while sounding natural in English.;
- Ideal professional recommendation; The translation provided maintains the original structure and meaning of the Portuguese phrase, ensuring that it is accurate and flows naturally in English. Here, "recomendação do profissional ideal" translates to "ideal professional recommendation," where "recomendação" means "recommendation," and "profissional ideal" means "ideal professional." In a broader context, this phrase could be used in various scenarios where a recommendation of the best suitable professional for a specific task or job is required. For instance, in a business setting, when looking to hire the best candidate for a position, the phrase could be employed to convey the idea of seeking the top professional recommendation. Similarly, in a healthcare context, it could refer to the recommendation of the best specialist for a particular medical condition. This translation maintains the essence of the original phrase by ensuring that the meaning is clear and the syntax is appropriate for English usage. The term "ideal" is suitably placed before "professional" to emphasize the quality and suitability of the recommendation, aligning with both the linguistic and contextual expectations in English.;
- Reduction of unnecessary in-person visits. Here's the detailed translation and explanation: In Portuguese, "redução" translates directly to "reduction" in English. This refers to the process of making something smaller or less in amount, degree, or size. "De visitas" means "of visits." In this context, it implies the specific type of reduction that pertains to visits, which are typically meetings or consultations that occur face-to-face. "Presenciais" is translated as "in-person." This highlights that the visits being referenced are those that happen physically, where individuals meet each other in a real, tangible space rather than through digital means. Finally, "desnecessárias" translates to "unnecessary." This indicates that the visits being reduced are those that are not required or are deemed superfluous. Putting all these elements together, the phrase translates to "reduction of unnecessary in-person visits." This might refer to a context where digital or remote alternatives are being prioritized over physical meetings to save time, resources, or to improve efficiency, especially in scenarios like healthcare (avoiding unnecessary hospital visits) or business (reducing non-essential travel).
With the arrival of Helper, the intelligent assistant that guides homeowners and service providers through each stage, the experience becomes more guided, intuitive, and predictable.
- The era of “Licensed, Verified & Guaranteed”: trust becomes the #1 asset --- In recent years, we've witnessed a significant transformation in how businesses operate, particularly in industries that demand high levels of trust and reliability. The advent of the "Licensed, Verified & Guaranteed" era underscores a pivotal shift where trust has ascended to become the foremost asset for companies across various sectors. ### The Emergence of Trust as a Core Asset Historically, businesses have focused on tangible assets such as physical property, financial capital, and intellectual property. While these remain crucial, the digital age has introduced a new paradigm where intangible assets, particularly trust, play an indispensable role. Consumers and clients are increasingly discerning, seeking not just quality products or services but also assurance that these offerings are legitimate, credible, and reliable. ### Licensing: The Foundation of Credibility Licensing serves as the bedrock of credibility in many industries. Whether it’s a professional service, a healthcare provider, or a financial institution, obtaining the necessary licenses is non-negotiable. It signifies that a business has met specific regulatory standards and is authorized to operate within a given jurisdiction. For professionals, such as doctors, lawyers, and engineers, licensure is a hallmark of their expertise and adherence to industry standards. For businesses, especially in heavily regulated sectors like finance and healthcare, licensing is a mandatory prerequisite that instills confidence in clients and stakeholders. ### Verification: Building layers of Trust Verification adds another layer of trust by confirming the authenticity and accuracy of information. In the digital realm, where misinformation can spread rapidly, verification processes are critical. This can involve background checks, certifications, and audits that validate a business’s claims and operations. For instance, in the e-commerce sector, verified seller badges and customer reviews play a vital role in building trust. Consumers are more likely to purchase from sellers who have undergone rigorous verification processes, knowing that their transactions are secure and their interests are protected. ### Guarantees: The Ultimate Seal of Confidence Guarantees represent the pinnacle of trust-building measures. They offer a promise that if a product or service fails to meet expectations, the customer will be compensated or redressed. Guarantees can take various forms, such as money-back guarantees, warranties, and service level agreements (SLAs). In industries like software as a service (SaaS), uptime guarantees ensure that clients’ operations won’t be disrupted. For manufacturers, product warranties provide assurance of quality and longevity. These guarantees not only protect customers but also reinforce the business’s commitment to excellence and customer satisfaction. ### The Impact on Consumer Behavior The "Licensed, Verified & Guaranteed" model has a profound impact on consumer behavior. In an era where choices are abundant and information is readily available, consumers are empowered to make informed decisions. They gravitate towards brands that not only deliver quality but also demonstrate a robust framework of trust. This shift has compelled businesses to adopt more transparent practices, enhance their customer service, and invest in building long-term relationships rather than focusing solely on short-term gains. The emphasis on trust has led to a more ethical business landscape, where companies are held accountable for their actions and are incentivized to prioritize customer well-being. ### Conclusion As we navigate the complexities of the modern business environment, trust emerges as the quintessential asset. The "Licensed, Verified & Guaranteed" era reflects a collective recognition of the value of trust in fostering sustainable business practices and long-lasting relationships. For businesses, the challenge lies in continually earning and maintaining this trust through consistent, transparent, and customer-centric practices. In doing so, they not only enhance their reputation but also secure a loyal customer base that champions their brand in an increasingly competitive marketplace.
With the increase in rework and risks associated with informal hiring, trust becomes an absolute priority. By 2026, residents increasingly value licensed, verified, evaluated professionals with a transparent performance history.
Houser contributes to raising this standard by offering additional layers of reliability, for example, through the intelligent score, which analyzes behavior, performance, evaluations, and response time; PayKeeper, a solution that brings greater predictability to the financial flow of the provider; and, finally, a dynamic ranking that highlights professionals with a solid track record.
Rossi emphasizes: “The consumer needs to be clear about who is entering their home, and the background of this professional is essential for a safe experience.”
- Here's the translation: The digital journey 100% finally replaces the traditional model Let me explain this to you like you're five: Imagine you have a toy that works with buttons and wheels (that's the traditional model). Now, imagine a new toy that works with a tablet or a smartphone (that's the digital journey). The new toy is replacing the old one because it's faster, more fun, and can do more things.
Certainly! Here is the translation from Portuguese to English: "Processes that previously relied on phone calls, in-person visits, and time-consuming quotes are being replaced by fully digital and integrated journeys." In this translation, I have aimed to maintain the meaning and nuance of the original Portuguese text, ensuring that the phrase conveys a smooth transition from traditional methods to modern, digital processes. The term "jornadas" is translated as "journeys," which captures the idea of an integrated and comprehensive customer or operational experience. Let's break down the translation a bit more for clarity: 1. **Processes that previously relied on**: This captures the sense of dependency on older methods. - "Processos que antes dependiam de" directly translates to "Processes that before depended on". 2. **Phone calls, in-person visits, and time-consuming quotes**: These are the traditional methods being replaced. - "ligações telefônicas, visitas presenciais e orçamentos demorados" translates directly to these methods. 3. **Are being replaced by**: Indicates the transition to new methods. - "dão lugar a" translates to "make way for" or "are being replaced by". 4. **Fully digital and integrated journeys**: Refers to the new, modern processes. - "jornadas totalmente digitais e integradas" translates to "journeys that are fully digital and integrated". Combining all these elements ensures that the translation is accurate and retains the original meaning in a natural and fluid English sentence.
In 2026, homeowners expect: This translation conveys the anticipations or expectations of homeowners looking forward to the year 2026. To elaborate further, homeowners might be anticipating several developments in the housing market, technology integrations, policy changes, or even improvements in home living standards. Here are a few examples of what these expectations could entail: 1. **Smart Home Technology**: Homeowners may expect more advanced and integrated smart home systems. This could include more responsive voice-controlled assistants, enhanced home security systems, and better energy management solutions that help in reducing utility bills while maintaining comfort. 2. **Sustainable Living**: There might be a greater emphasis on eco-friendly homes. Homeowners could anticipate more widespread use of renewable energy sources like solar panels, improved insulation technologies, and the use of sustainable materials in home construction and renovation. 3. **Housing Market Trends**: Homeowners might expect changes in the housing market, such as stabilization of property prices, increased availability of affordable housing options, and more innovative housing solutions like modular homes or co-living spaces. 4. **Regulatory Changes**: There could be new regulations or incentives regarding home energy efficiency, property taxes, or even zoning laws that affect how homes can be built or renovated. 5. **Community and Social Aspects**: Homeowners may look forward to stronger community ties, perhaps facilitated by new community projects, increased local engagement, or developments in community infrastructure like parks, schools, and recreational facilities. 6. **Health and Wellness**: With an increased focus on health and wellness post-pandemic, homeowners might expect more features in homes that promote well-being, such as home gyms, dedicated spaces for mental health activities, and better air quality systems. 7. **Work-From-Home Enhancements**: Given the rise in remote work, homeowners may anticipate better home office solutions, including enhanced internet connectivity, ergonomic furniture, and dedicated workspaces within the home. Each of these expectations reflects a broader trend in how homeowners envision the future of living spaces and the quality of life within their homes.
- Certainly! The translation of "estimativas rápidas" from Portuguese to English is "quick estimates." Here's a more detailed explanation: ### Context and Usage **Estimativa (Estimate):** An estimate refers to an approximate calculation or assessment of the value, number, quantity, or extent of something. Estimates are often used when exact figures are not available or when a rough approximation is sufficient for planning or decision-making purposes. **Rápidas (Quick):** The adjective "rápidas" describes something that is done with speed, efficiency, and minimal time spent, indicating a fast process. ### Combined Meaning When combined, "estimativas rápidas" translates to "quick estimates," which refer to fast approximations or calculations that are produced in a short amount of time. These estimates are usually essential in situations where decisions need to be made promptly and precise data is not immediately available. ### Examples in Use 1. **Business:** - "As estimativas rápidas indicam que o projeto pode ser concluído dentro do prazo." - "Quick estimates indicate that the project can be completed on time." 2. **Economics:** - "As estimativas rápidas do PIB foram revisadas para cima." - "Quick estimates of the GDP were revised upwards." 3. **Science and Engineering:** - "Usamos estimativas rápidas para prever a carga na ponte durante as enchentes." - "We used quick estimates to predict the load on the bridge during the flood." ### Importance of Quick Estimates Quick estimates play a crucial role in various fields, allowing professionals to make timely decisions based on the best available information. They are particularly valuable in dynamic and fast-paced environments where waiting for complete data could result in missed opportunities or delayed actions. **Benefits:** - Facilitate timely decision-making. - Allow for rapid responses to changing conditions. - Help in initial planning and resource allocation. **Limitations:** - May lack accuracy compared to detailed calculations. - Should be confirmed with more precise data when available. In summary, "estimativas rápidas" or "quick estimates" are vital for efficient, timely decision-making across multiple domains.,
- Certainly! The translation of "agendamento instantâneo" from Portuguese to English is "instant scheduling." To provide some context, the phrase "agendamento instantâneo" is commonly used in technology and service industries to describe a system or feature that allows users to schedule appointments, meetings, or services quickly and without delay. This can be particularly relevant in various sectors such as healthcare, beauty and wellness, corporate meetings, and customer service. For example, in a healthcare setting, instant scheduling might refer to a patient’s ability to book a doctor’s appointment immediately through an online portal or mobile app, without needing to wait for office hours or speak to a receptionist. Similarly, in the beauty and wellness industry, clients might use instant scheduling to book salon or spa services on the fly. The concept of instant scheduling is designed to enhance user convenience, reduce waiting times, and improve overall customer satisfaction by providing a seamless and efficient booking experience. It often involves the use of algorithms to match available time slots with user preferences, automated confirmations, and reminders to ensure that appointments are kept. In the digital age, instant scheduling has become an essential feature for many businesses looking to stay competitive and provide superior customer service. It leverages technology to streamline processes, making it easier for both service providers and clients to manage their time and resources effectively.,
- real-time work monitoring, Here's the breakdown of the translation: - "acompanhamento" translates to "monitoring". - "do trabalho" translates to "of the work" or simply "work" when combined with "monitoring". - "em tempo real" translates to "in real time" or simply "real-time". Putting it all together, the phrase "acompanhamento do trabalho em tempo real" accurately translates to "real-time work monitoring" in English. This phrase is often used in contexts where ongoing processes or projects need to be tracked instantly, such as in project management, software development, or operational oversight.,
- Secure payment within the platform, This translation maintains the original meaning while ensuring it sounds natural in English. "Pagamento seguro" is directly translated to "secure payment," which is a common term used in digital transactions. "Dentro da plataforma" is translated to "within the platform," indicating that the payment is processed internally, enhancing security and user trust.,
- Certainly! Here's the translation of "recibos e confirmações digitais" from Portuguese to English: "digital receipts and confirmations." To provide a bit more context, "recibos" translates to "receipts," which are documents acknowledging that a person has received money or goods in payment resulting from a transaction or exchange. "Confirmações digitais," on the other hand, translates to "digital confirmations," which refers to electronic or online validations or acknowledgments that a particular action or transaction has been completed or received. These terms are commonly used in the context of digital transactions, online purchases, and various forms of electronic documentation. For example, when you make a purchase online, you often receive a digital receipt via email confirming your transaction. Similarly, many services provide digital confirmations to verify that an action, such as a booking or a form submission, has been successfully processed. In contemporary usage, as more businesses and services transition to digital platforms, the importance of these digital documents has grown. They offer convenience, immediate acknowledgment, and often include detailed information that can be easily stored and retrieved.
With Helper, Houser offers a guided experience, reducing steps, doubts, and frictions. Here's a bit more context to explain the translation: In the original Portuguese sentence, "Com o Helper, a Houser oferece uma experiência guiada, reduzindo etapas, dúvidas e fricções," the term "Helper" refers to a tool or feature designed to assist users. "Houser" is likely the name of a company or platform. The phrase "uma experiência guiada" translates to "a guided experience," meaning that the Helper provides step-by-step assistance. "Reduzindo etapas" means "reducing steps," indicating that the Helper minimizes the number of actions users need to take. "Dúvidas" translates to "doubts," referring to uncertainties or questions users might have. Finally, "fricções" translates to "frictions," which in this context likely refers to any obstacles or difficulties users might encounter. So, the entire sentence conveys that Houser’s Helper is designed to make the user experience smoother by guiding users through the process, minimizing the number of steps, reducing uncertainties, and eliminating obstacles.
- On-demand emergencies become a category of their own — and the fastest growing one
Problems that require a quick response, such as failures in air conditioning, heating, electricity, plumbing, and roof leaks, drive the emergence of a specific category: on-demand emergencies.
More intense weather phenomena and peaks in demand in Florida make this vertical one of the most relevant in the sector.
This new model combines: AI for immediate triage, geolocation, verified professional database, and real-time availability. It’s a front with enormous potential for expansion by 2026.
Sure, here's the translation: "What all this means for 2026" This phrase suggests a contemplation or analysis of how current trends, developments, or events might impact or influence the year 2026. It could refer to economic projections, technological advancements, political changes, or other significant factors that are expected to shape the future. The language implies an anticipation of future outcomes based on present conditions.
Here's the translation: The convergence of AI, automation, and smart digital platforms ushers in a new era of efficiency, speed, and reliability in residential services. For the first time, homeowners are beginning to experience levels of predictability akin to those in more digitally mature sectors.
Rossi concludes: “We are witnessing a historically under-digitalized sector rapidly advancing towards more efficient and predictable models. It is the beginning of a new standard that is more agile, secure, and data-driven.”
