“There’s Bling!”: platform highlights new positioning and reinforces management solutions for SMEs in campaign

With the aim of reinforcing its position as a complete management platform for micro and small entrepreneurs, Bling, belonging to LWSA, has just launched the “Tem no Bling!” campaign.  Check out the campaign video here. 

“In addition to repositioning ourselves, with this campaign we highlight the main pillars of bling, such as ERP, integration hub and intelligence-based solutions to boost sales and reduce concerns with the management of MSEs, that is, we want to show that what the entrepreneur needs “has bling” highlights Marcelo Navarini, Bling's director. 

Divided into two phases, the campaign features two films of 30 seconds each. The first video features the brand's new positioning – “smart management to sell more and worry less, it has bling” – and sets the tone for what will be explored in the sequence.

The second phase highlights specific features offered by the platform, such as financial management, including PJ digital account and credit supply, such as loans and anticipation of receivables, and logistics management, which position bling as an even more relevant business partner.   

Also, integrations with various market solutions that go beyond sales (platforms, marketplaces and dropshipping) stand out, such as customer relationship solutions via e-mail (CRM), deposit management solutions (“WMS”) and various AI solutions, which allow for greater automation in various processes of the day. 

In addition, the campaign reinforces one of the main novelties of the year: my business, an intelligent dashboard that allows you to view the company's performance on the platform or directly by WhatsApp. “ The dashboard is an important tool because through data the entrepreneur can make strategic decisions for his business”, says Navarini. 

The storytelling of the campaign gains even more strength with the participation of the entrepreneur and customer Bling, Letícia Vaz, founder of the LV Store, a women's fashion store, highlighting how the platform helps in the management of her business. 

The play airs between May and October, in digital media, such as social networks, search platforms, Spotify and TikTok, in addition to open TV, radio, OOH (out of home) and events, mainly in strategic regions such as Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia and Ceará. 

The communication strategy will be enhanced through the company's network of partners.