Digital technologies are changing the way businesses operate – and for the better. Tools like sales funnels and integrated platforms are now common in many companies, helping to personalize campaigns, automate processes, and improve results. The challenge is understanding how to use these solutions efficiently.
A McKinsey study showed that companies investing in digital personalization can increase revenue by up to 15%. This is because consumers prefer brands that offer experiences tailored to their needs.
Thiago Finch's, CEO of TictusHe emphasizes that this is a movement here to stay. "Buyers expect personalized solutions. Whoever can deliver this wins new customers and retains old ones," he says. He also warns that ignoring this trend could put companies at a competitive disadvantage. After all, competitors who have already modernized their operations can deliver similar products or services, but with greater agility and connection to the customer.
Personalization: From Differentiator to Necessity
Today, personalizing online sales has moved from a bonus to a necessity. CRM tools and marketing automation help companies understand their customers and optimize the shopping experience. This means more relevant offers and a higher chance of conversion. Buyers also benefit, receiving ads tailored to their current needs, which saves them time.
Finch explains that platforms like Ticto combine automation with intelligent strategies, such as targeted offers and customized packages. "These solutions help increase revenue and make the customer experience more practical and relevant. Furthermore, they optimize team time, allowing them to focus on higher-impact tasks, such as strategic planning, creating innovative campaigns, and developing long-term partnerships," he comments.
A practical example is the use of algorithms in e-commerce to suggest products related to what the customer has already purchased. This approach increases the chances of new sales and strengthens the relationship between brand and consumer, creating service more aligned with the public's expectations.
Automation to grow with quality
Automating processes also has the power to transform complex routines into simple tasks. For example, chatbots resolve frequent questions without the need for an attendant, while automated emails help send payment reminders or appointment confirmations. In the healthcare sector, automated systems facilitate appointment scheduling and the sending of digital prescriptions, improving the patient experience and the efficiency of clinics.
Thiago Finch emphasizes that this process doesn't mean losing the human touch or paying less attention to the customer. "Automation allows growth without sacrificing quality. Companies can serve more people in less time and in an organized way by integrating different tools to create an efficient system," he states.
A good example comes from the service sector, where many companies use automation to schedule appointments and track requests in real-time. This makes processes faster, which translates to positive customer reviews.
What to expect in 2025
In the coming years, the market is expected to adopt even more innovations, such as using artificial intelligence to predict behaviors and adjust campaigns at the right moment. This is already changing the way brands interact with the public and is certain to follow a growth trajectory throughout 2025.
For Finch, the secret lies in the intelligent use of data. "Having the tools is just the beginning. Knowing how to use them is what makes the difference. Companies that effectively leverage data achieve results significantly above average, but they need to start adapting to a new era of online retail buying and selling right away," he concludes.
