Have you ever wasted time listening to endless WhatsApp audios trying to find ‘that one detail’ from a conversation with a client? Well, that’s now a thing of the past. Poli Digital, a Goiás-based company that automates customer service channels for small and medium businesses, has just launched a feature that promises to put an end to long audios and change the routine of those who sell online.
The new technology automatically transcribes lengthy audios sent by customers and, on top of that, summarizes the key points of the conversation with the help of artificial intelligence. It’s as if the seller had a personal assistant, ready to deliver the text version and the highlights of the conversation in seconds.
And the time savings are real: while a manual transcription of a 3-minute audio takes, on average, eight minutes, Poli’s AI does the same job in about 15 seconds.
The novelty comes at a time of rapid global growth. Software market estimates indicate that AI-powered transcription services will jump from $10 billion in 2023 to $30 billion by 2031, with an average annual growth of 14.7%. In Brazil, the voice recognition segment, which includes technologies like speech-to-text, is expected to reach $172 million in 2025, potentially growing to $319 million by 2030.
“We sought a real solution for entrepreneurs who need productivity. Our focus is to give managers more control, more speed, and better results with less effort,” emphasizes the company’s CEO, Alberto Filho.
The solution centralizes customer service across multiple channels—WhatsApp, Instagram, Facebook Messenger, and websites—with features like chatbots, bulk messaging systems, call systems, catalog creation, payment links, and a secure shopping cart. “With the new AI for audio transcription and summarization, we reinforce our commitment to delivering tools that combine efficiency, intelligence, and practicality for the entrepreneur’s daily life,” he concludes.
