TAKAO, a brand of motor components marketed exclusively by Goop Distribuidora and a reference in the automotive repair market, strengthens its presence in e-commerce with the launch of its official store on Shopee, a marketplace that connects sellers and consumers. The partnership expands customers’ access to over 8,000 items in the company’s catalog with convenience, efficiency, and security. At the same time, it strengthens the presence of the brand’s distributors in the digital environment through the expertise and solutions from one of the leading companies in the sector, helping to expand coverage and operational profitability across the national territory.
Aware of the strategic importance of online sales for commercial success, TAKAO has been investing in expanding its presence on e-commerce platforms, as explained by Marketing Director Clarissa Pinelli: ‘E-commerce platforms have been gaining increasing popularity among repairers due to the convenience they offer in acquiring replacement components. Therefore, it’s essential to have a robust online structure that guarantees a fast, easy, and secure purchase.’
Accessed monthly by one-third of the Brazilian population, Shopee is also, according to Sensor Tower, the shopping app with the highest average browsing time per user. ‘These figures confirm the channel’s importance to the segment,’ says the executive. ‘We understand that having an official store on the platform is essential for our business goals, especially given the channel’s growing relevance among consumers.’
According to Shopee data, sales of auto parts on the platform increased by over 80% between 2023 and 2024. ‘The online auto parts market is growing steadily, and TAKAO’s arrival on Shopee further expands the supply of auto parts, serving an increasingly connected and demanding car-loving audience. With this news, we reinforce our commitment to offering a simple and secure shopping experience,’ says Felipe Lima, Head of Business Development at Shopee.
As an official Shopee store, TAKAO has access to social commerce solutions, including Shopee Live, a livestreaming tool, and Shopee Videos, the platform’s short-video feature, in addition to Shopee Ads and Retail Media solutions. The brand can also benefit from Double Date campaigns—such as 08/08, 09/09, and 10/10—which bring even more benefits to consumers and help boost sales and engagement on the platform.
By visiting the address shopee.com.br/m/takao, users will find the complete catalog of components provided by the brand’s distributors. When setting up their store, partners receive the ‘Authorized TAKAO Reseller’ badge, ensuring more trust and security for consumers at the time of purchase.
