A Taboola it announced a new partnership with Samsung to display news recommendations on Samsung devices and news channels.Under this new multi-year agreement, Taboola will be responsible for driving news recommendations on Samsung News, the popular news app present on millions of Samsung mobile devices worldwide, with operations in markets in Europe and India.
Today's news expands a long-standing relationship between Taboola and Samsung, adding even more ways for Samsung device users to connect with content from reputable publishers.Taboola continues to integrate recommendations from its broad network of editorial partners directly into the offerings of mobile operators and device manufacturers, helping these publishers increase reader traffic.
“We are excited to further strengthen our partnership with Samsung, a name synonymous with quality products and experiences around the world”, says Adam Singolda, CEO of Taboola.“With this deepening of the partnership, we are offering more Samsung customers easy access to relevant and engaging news.Today's news reflects the ongoing development of our long-term relationship with Samsung & providing personalized content recommendations to users, driving traffic to publishers, and ultimately providing exceptional mobile experiences for users of the” devices.
