Taboola extends access to performance-focused bidding technology to all advertisers

Taboola, a global open web recommendation company, today announced that its performance-focused bidding technology, Maximize Conversions, is now available to all advertisers.

Until recently, thousands of advertisers have already used Maximize Conversions, an AI-based technology that allows them to increase conversions and reduce campaign costs on the Taboola platform.This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their marketing budget and goals, while the algorithm manages campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users have reported an increase of up to 110% in conversions of campaigns when using Taboola's conversion tracking methods and tools.

With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns, and without the need to use Taboola's conversion tracking tools.This significantly extends the reach of the technology, allowing thousands of new advertisers to run campaigns with Taboola.

Today's announcement coincides with the growing adoption of Maximize Conversions, which is already being used by 70% advertisers, including major brands such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey and Opel Turkiye. Taboola has recorded an impressive 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024, compared to the previous quarter.

“We are committed to facilitating the success of our advertisers at Taboola, and the massive adoption of Maximize Conversions makes it clear that advertisers like the technology and, more importantly, it works to drive results in performance campaigns,”, said Adam Singolda, CEO and Founder of Taboola. “Com 70% of our advertisers already using this tool, we are now extending this capability to thousands of other advertisers, allowing everyone to harness the power of AI to maximize their” results.