Cloud computing is essential for modern companies and organizations as it transforms the way they access, store, process and scale data and applications. During Kubecon 2025, the world's leading event on Kubernetes and native cloud technologies, David Stauffer, SUSE's senior director of product management, highlighted four key trends that shape the future of cloud computing.
The four main trends identified by SUSE are:
- “ Computing is everywhere”
Distributed computing is no longer just a promise—it has become reality. Kubernetes is no longer confined to data centers. With the lightweight and efficient K3s — the SUSE-certified Kubernetes distribution — workloads are now running in unexpected locations from planes to trains, making Kubernetes ubiquitous even in previously unimaginable environments.
- Supply Chain Security
The industry's focus is shifting to the security of the entire software development and delivery supply chain, not just the final product. To resolve this, SUSE launched the Application Collection, a set of open source applications with zero known vulnerabilities, ensuring full confidence in all components used.
- The developer experience comes first
Developer productivity and satisfaction have become a competitive differentiator. Instead of merely offering infrastructure, companies now seek platforms that simplify, accelerate, and standardize development workflows.
SUSE is moving beyond the self-service model. Tools like Rancher Desktop, Fleet, and Application Collection are now part of validated projects, enabling platform teams to accelerate the delivery of ready-to-use environments for modern development.
- Modernization at your own pace
Not all companies can or want to become fully native cloud-natured at once. Many still depend on applications running on virtual machines (VMs). Modernization needs to be progressive, hybrid and flexible.
With SUSE Virtualization, companies can run virtual machines along with containers, allowing a gradual and strategic transition to cloud-native architectures—without the need to restructure everything at once. According to Marcos Lacerda, president of SUSE Latin America, Kubecon 2025 made it clear that innovation in digital infrastructure is redefining the direction of the sector.
“We are experiencing a unique moment in the evolution of cloud computing. The four trends we observe at Kubecon 2025 perfectly reflect what we are observing with our customers in Brazil: the need for scalability, safety, agility and flexibility”, he concluded.

