Startups without structured pitch are 70% less likely to raise funds

The lack of clarity in communication directly compromises the search for capital. CB Insights survey indicates that startups without a structured pitch have up to 70% less chances of capturing investment. Magistral Consulting, which shows that only 1% of pitch decks sent to investors results in effective contribution, highlighting the selectivity of the market and the need for objective and well-constructed presentations. 

For Marilucia Silva Pertile, co-founder of Start Growth and mentor of SaaS startups, fragility is not, most of the time, in the idea, but in the way it is transmitted.“A poorly structured pitch can compromise even promising startups. The investor wants to see clarity, mastery of numbers and a solid plan, and all this needs to fit in a few minutes”.

The expert recalls that less than 10% of the pitches can make a good impression right at the first contact with investors. “O what it needs to look like is that the entrepreneur dominates his own numbers and understands where he wants to take the company. The initial meeting is less about convincing and more about awakening confidence”.

In this scenario, prior preparation becomes decisive. The “ report“The Top 12 Reasons Startups Fail”, CB Insights, shows that 35% of companies fail because they cannot raise funds, while 38% close activities due to cash problems, problems that could be mitigated with a more solid funding plan. “It is not enough to have a promising idea. The market rewards those who prove value and demonstrate preparation to grow”, adds Marilucia.

The solution goes through a robust planning and constant training of the presentation.“Pitch is technical. When structured, it opens doors; when improvised, it closes” opportunities, points out Marilucia, who lists seven essential elements in a presentation, which prove the consistency of the business:

1. Value proposition ''explain clearly what problem the startup solves.
2. Market size ''show the potential for growth and the relevance of opportunity.
3. Business model ^indicate how the company generates revenue sustainably.
4. Competitive differential ''emphasize what makes the solution unique over competitors.
5. Metrics and traction present results already achieved, such as customers, MRR and churn.
6. Team uddenize experience, complementarity and commitment of the founders.
7. Investment use detail how the funds raised will be applied to generate scale.

“The truth is that investors have, on average, less than four minutes to analyze a pitch. Therefore, clarity is decisive. Preparation begins long before the meeting, with solid metrics and active presence in the ecosystem. Capture is relationship and technique, not improvisation”, concludes the co-founder of Start Growth.