Startups emerge with disruptive ideas, often revolutionizing traditional sectors with unique solutions. In Brazil they are already more than 12 thousand, according to a report by Cortex Intelligence in partnership with the Endeavor entrepreneurship network.This means that many Brazilians may not even know what the word “startup” means, but a good part of them already use the services of these companies, which operate in more and more areas of the market, leading technology to make life easier.
According to Marilucia Silva Pertile, mentor of startups and co-founder of Start Growth, which supports visionary founders in the journey to the next level, combining expertise, capital and experience, startups are gaining more and more space.“They are divided by verticals related to the specific sectors or industries in which they operate, and each vertical represents a market segment or a business area with its own characteristics and needs. In Start Growth, we usually support mainly HRtechs, FINtechs, EDUtechs, DATABases, MARtechs and HEALTHtechs”, he says. According to the startup mentor, it is common for some of them to belong to more than one vertical as well.
Check out the following main verticals of startups and some successful cases in the market:
FINtechs: These are startups that offer financial solutions, such as digital banks, payments, loans, insurance, and investments. Among the success cases are Nubank, Creditas and Meliuz.“In Start Growth we usually support Fintechs.Inclusive, our newest investee is Smart Save, a startup that offers an innovative solution for those who want to save and invest money automatically, according to their daily expenses, such as a digital piggy bank”, he says.
HEALTHtechs: They are focused on technology for the health sector, including telemedicine, medical devices, hospital management, and well-being. Among some known cases in Brazil are Doctoralia and Dr. Consulta.
EDUtechs: These are startups that develop technologies for education, such as online teaching platforms, learning tools, and solutions for school management. Among some cases are Coursera, Descomplica and Eduk.
AGtechs: These companies are focused on agriculture and agribusiness, generating solutions for optimization of agricultural production, resource management, and sustainability. Some examples are Agro-Botics and Agromatic.
MARtechs: Focused on marketing and advertising, these startups develop tools for marketing automation, data analysis, and campaign personalization, such as Google Analytics and Salesforce.
HRtechs: These are startups that develop solutions for human resource management, such as Gupy, Revelo and Solides.
INSURtechs: Companies that innovate in the insurance industry, offering more affordable, personalized and efficient products through technology. Among them are Pier and Minuto Seguros.
FOODtechs: Startups focused on innovation in the food sector, including food delivery, protein alternatives, and sustainability in the food chain.Ifood is the biggest example vertically.
MOBILITY: These are companies that operate in the mobility sector, including shared transportation, electric vehicles, and solutions to improve urban mobility. Some examples are Uber, 99, Bird and Tesla.
