Startup that was born between the bed and the closet already makes R$1,400,000 by connecting companies with IT professionals

No walls can hold back a big dream. Just ask Rio de Janeiro native Frederico Sieck, who transformed his bedroom—that space between the bed and the computer, you know?!—into a hub of innovation and entrepreneurship in the tech market. It was there that KOUD was born, a Curitiba-based startup focused on transforming the chaos of hiring IT professionals into something fast, efficient, and high-quality.

What started in a small space has exploded into something much bigger: today, after six years of operation, a team of over 30 employees and revenues that have already exceeded R$1,400,000. "My dream was to be able to work from home, have geographic freedom, and, at the same time, help companies around the world find qualified professionals," reveals the founder, proving that dreaming big isn't just allowed—it's necessary.

Today, KOUD boasts major clients and stands out not only for its financial results but also for a work model that prioritizes quality of life and high productivity. With many employees working from home, the company continues to connect talent and opportunities in Brazil and around the world, demonstrating that an idea born within four walls can reach far, far beyond them.

KOUD has already packed its bags (metaphorically speaking) and taken its services to projects in places like the USA, Spain, Germany, Portugal, Angola, and Mexico, as well as Brazil itself, of course. "We adapt the entire operational process to each country's laws. And the bureaucratic part is a piece of cake compared to the challenge of negotiating with such different cultures. It seems easy, but getting the tone right and understanding how each market makes its decisions is a true art," says Sieck.

According to the entrepreneur, the technology recruitment and selection market is booming worldwide. However, despite this promising and opportunity-rich landscape, simply finding technically qualified professionals isn't enough. It's essential to identify those who can also adapt to the hiring company's culture. "Because, let's face it, a professional with a high level of technical knowledge who doesn't fit in with the team can be a real problem for the operation," he jokes.

This is where KOUD stands out in the market. With a unique selection process methodology, the company not only finds the best talent but also ensures a turnover rate of less than 1% in the first three months of hiring. "It's practically as if the professionals come with a 'tailor-made' seal for each client," concludes the CEO.