Startup Paranaense Revolutionizes WhatsApp Service with Innovative Technology

A startup in Parana is transforming the way companies communicate with their customers through WhatsApp. Grupo IRRAH, a Brazilian company specialized in technological solutions for the retail sector, has developed Z-API, a tool that integrates WhatsApp with business systems, automating and enhancing customer service.

With 197 million WhatsApp users in Brazil, according to Meta data, the platform has become essential for communication between companies and customers. Z-API emerges as a solution to meet this growing demand, allowing companies to develop service bots, scheduling systems and sending notifications, among other features.

Andre Nunes, head of Product at IRRAH Group, explains: “A tool was created to increase efficiency in communication processes, adapting to the specific needs of each business.”

Z-API has been widely adopted by technology companies, making it crucial for many business models.Cesar Baleco, CEO of IRRAH, emphasizes: “O Z-API is more than a tool, it is the basis for the success of many companies.If it stops working, many entire operations also stop.”

The tool offers easy integration and advanced features, including sending and receiving messages, automation, support for various media formats and technical support in Portuguese directly on the platform.“A Z-API understands the particularities and demands of the Brazilian market,”.

Miriam Plens, CMO of the IRRAH Group, emphasizes the importance of post-pandemic digital communication: “A A business cannot depend only on clicks. It is necessary to be assertive and offer, in the digital environment, the best possible experience, really observing the interest of the consumer, with a clear, humanized and agile communication.”

The Z-API solution is already present in more than 70 countries, demonstrating its potential for global expansion and its ability to meet business communication needs in different markets.

With WhatsApp being used by 95% of the Brazilian companies interviewed in a recent Meta study, Z-API positions itself as an essential tool to improve the efficiency and quality of customer service, promising to revolutionize the way companies communicate in the digital environment.