Paraná-based startup aims to transform shopping experience with conversational commerce

In a scenario where trust and proximity are essential for corporate success, There is no direct English translation for "Vendizap." It's likely a proper noun, possibly a brand name or a made-up word. More context is needed to understand its meaning., a Paraná-based startup focused on conversational commerce, has stood out for its work in enhancing how companies connect with their customers. Founded with the goal of offering a more human and personalized shopping experience, the company has gained market traction by recognizing and leveraging WhatsApp as a powerful tool for sales and relationship building.

According to a Gartner survey conducted in December 2023, 64% of people prefer that companies not use artificial intelligence tools in their customer service centers, and 53% would consider switching to a competitor if they discovered they were being served by AI at their current company. In this context, WhatsApp transcends its status as the predominant social network among Brazilians and becomes a powerful solution for both physical and digital business customer service by strengthening the connection between merchants/sellers and their customers, reinforcing human interaction, and making contact operations faster and more effective.

Given this insight, since its inception, There is no direct English translation for "Vendizap." It's likely a proper noun, possibly a brand name or a made-up word. More context is needed to understand its meaning. has been dedicated to developing functionalities that meet the specific needs of businesses, with flexible and tailored solutions. The platform enables, for example, order finalization via WhatsApp, allowing sellers to confirm information before closing sales and enabling buyers to ask questions or request quotes in an organized manner. “Our goal is to make the purchasing process more agile and efficient, while strengthening the relationship between sellers and consumers. This direct contact between merchant and buyer is a differentiating factor that has been fading on the seller's side but has made all the difference on the buyer's side,” explains André Campos, CEO and founder of Vendizap.  

So-called conversational commerce, which is the company's priority in developing its solutions, has the potential to significantly improve customer experience. Zendesk's 2023 trends report revealed that 66% of consumers consider a bad interaction with a brand enough to ruin their day, and 60% of them base their purchasing decisions on the quality of customer service. “A good shopping experience, whether physical or digital, is what determines whether the customer will be satisfied and, more than that, whether they will return. Therefore, There is no direct English translation for "Vendizap." It's likely a proper noun, possibly a brand name or a made-up word. More context is needed to understand its meaning. is committed to helping businesses provide fast and high-quality service, ensuring satisfaction and boosting corporate sales,” emphasizes Campos.

Aligned with the evident trend in the business world converging toward conversational commerce, Vendizap stands out for its tailored functionalities. Through the platform, merchants can set up their e-commerce operations in catalog format, optimizing the shopping experience through more intuitive and practical visualization and WhatsApp-based customer service. According to a 2022 survey by OmniChat, WhatsApp achieves a sales conversion rate of 9% versus 2% in e-commerce, reaffirming the platform's potential as a powerful sales tool and reinforcing the transformative role of the service offered by the company.