Startup creates channel to help sell more over the Internet

The channel of the Goian startup Poli Digital on YouTube reached the mark of 8 thousand followers, consolidating its relevance as a space dedicated to current and indispensable topics in the digital communication market in Brazil. Focusing on sales strategies by WhatsApp and Instagram, automation and the use of chatbots, the channel has become a reference for companies and entrepreneurs seeking to understand and apply emerging trends in customer relationships.

The monthly channel-streamed Poly Digital Connection brings experts to discuss topics such as customer loyalty, marketing strategies, artificial intelligence and how to boost sales, while didactic videos offer detailed guidance on how to make the most of digital tools in business.

Among the topics covered, the use of chatbots has gained prominence in some broadcasts, presenting itself as an essential tool to optimize communication between brands and consumers. Recent data show that 64% of Brazilians already prefer to solve their demands for messaging applications, such as WhatsApp and Telegram. This behavior, coupled with the fact that 80% of consumers prioritize immediate problem solving, reinforces the importance of technologies that promote fast and effective interactions.

“The use of technologies such as chatbots simplifies customer service, saves time and improves the customer experience. It is a solution that keeps up with the demands of an increasingly connected consumer”, explains Alberto Filho, CEO of Poli Digital, who has contributed to this transformation by integrating tools such as the official WhatsApp API, allowing companies to automate customer service without losing personalization.

Other technologies have also been the subject of instructional videos, including solutions that increase conversion rates, prevent cart abandonment and allow transactions to be made directly on WhatsApp, Instagram and Facebook Messenger. This feature is an exclusive of Poli Digital, facilitating transactions between companies and customers.

“A fluid and efficient shopping experience makes the difference to make sales over the internet, keep satisfied customers and grow sustainably. Studies indicate that maintaining a customer costs up to five times less than winning a new one, and technologies that promote fast and satisfactory interactions are fundamental in this” process, highlights Alberto.

According to the CEO, the purpose of the channel is to help entrepreneurs sell more and better, making digital interactions as engaging and effective as face-to-face ones.

Know the channel: https://www.youtube.com/@poli.digital