Generating income with the production of content on the internet is an increasingly common practice worldwide.Be they influencers or digital creators, they are all part of the 5‘Creator Economy’, a market based on influencer marketing, which opened the doors to a new modality of virtual entrepreneurship that has been growing exponentially Goldman Sachs it is expected to double in size by 2027, reaching U$480 billion.
Studies show that between 2022 and 2023, the number of content producers living in the profession jumped from 74.7% to 81.4%, and that 87.6% intend to remain in the role.
The emergence of this new profession has been moving several markets that needed to adapt to the trend. It is not uncommon to see spaces that serve as a studio for creating or recording materials for the internet in large cities, because the real estate market has already realized that the location of these environments is part of the future.
Exclusive space for creatives
Always tuned to the main trends, Housi, has, a proptech that has been transforming the housing experience through the concept Smart living, it is used to receiving influencers and content creators in its units. From the high demand, the startup began to offer exclusive spaces for content creation, thanks to the intelligence of Housi Decor, a smart furniture and decoration solution developed by proptech that is aimed at brokers and investors and has already served customers in more than 170 Brazilian cities.
In the vision of Alexandre Frankel, CEO of Housi, a pioneer, who through his own ecosystem can transform any analog building into digital, offer areas such as studio and rooms for filming, recording videos and podcasts in the residential environment, can add even more value to the rental of the property, increasing the occupancy rate and profitability. “ Creators are on the rise, in addition to being one of the fastest growing professions in the country.Futurely, the presence of spaces dedicated to creating content, which can transform the quality of a professional's work, can become a determining factor in choosing a property for RENTALS, he says.
