Startup creates ’Netflix’ of corporate benefits

Applause, a technology startup specializing in incentive and recognition solutions, is leading a new era in employee appreciation programs.The company offers an enterprise benefits platform powered by artificial intelligence, capable of gamifying goals and missions, as well as customizing unique experiences.

With the mission of transforming the relationship of people with work, the system offers a wide range of benefits such as accommodation, dinners, discounts in gyms, restaurants, cinemas, theaters and among others. The great differential is in the variety and flexibility of the rewards catalog and the ease with which managers can customize goals, promoting an engagement more aligned with the strategic objectives of the company.

“We believe that corporate benefits should go beyond traditional food stamps, health plans or cash bonuses. Our platform offers companies the opportunity to provide a true (Netflix of’ benefits, with diversified options adapted to the individual needs of each employee.We are reinventing the concept, making it more attractive, engaging and aligned with the expectations of the new generation of” professionals, he says Eduardo Rodrigues, CEO of Applause.

Founded in 2020 by entrepreneurs with more than 15 years of experience in Brazil and Silicon Valley, Applause aims to increase employee performance through personalized missions.“A platform, through gamification and artificial intelligence, encourages a high-performance culture, rewarding achievements with points that can be exchanged for valuable experiences, such as hotel reservations and visits to spas,” Raul Macedo, co-founder and CTO of Applause.

With growing competition for talent, offering personalized corporate benefits has become an essential strategy to attract and retain the best professionals.By providing customized experiences, Applause helps companies strengthen the bond with teams, increase engagement and reduce turnover, resulting in a healthier and more productive work environment.