Organizations from different sectors have been generating data at an exponential rate, but most of this information remains underutilized. Many companies still face difficulties in integrating sources, structuring data, and converting it into business intelligence. For experts, the most efficient answer lies in using artificial intelligence algorithms and predictive analytics—resources capable of automating processes and supporting decisions with greater precision.
Although it may seem challenging for some sectors, this is the field of startups that master data infrastructure and AI application. These companies have been developing technologies that organize and process large volumes of information, becoming essential allies for businesses looking to gain efficiency, scale operations, and make informed decisions.
According to Eduardo Langowski, CEO of Leads2b—a startup that uses big data and AI to create marketing and sales solutions—the problem is not the technology but the low visibility of these solutions among Brazilian entrepreneurs. ‘Many of these startups prioritize technical development and product validation in specific niches, leaving communication and sales strategies for later. As a result, even solutions with high added value face barriers to gaining traction,’ he comments.
He further highlights that, with over 25 million active businesses in Brazil, the market is promising but requires structure to scale. ‘Without good distribution, even the best product risks not prospering,’ he states.
Given this scenario, investment becomes a key factor. More than financial resources, experienced investors offer strategic knowledge, connections, and support to structure critical areas. ‘Capital helps, but it’s the right guidance that ensures long-term sustainability. The entrepreneur needs to be prepared to absorb this exchange with maturity,’ Langowski emphasizes.
With this purpose, Start Growth—a venture capital firm that combines capital, operations, and market intelligence—has a new selection round focused on startups with solutions in data and artificial intelligence. The final deadline for applications has been extended to June 17. The initiative allocates up to R$ 5 million to selected companies, and the application process is available on the website www.startgrowth.com.br.
The selection occurs in three stages: online registration, presentation of solutions, and in-depth analysis of the business plan. In addition to financial support, approved startups receive support from the Start Growth team to accelerate their sales strategies and consolidate their operational model.
For Marilucia Silva Pertile, co-founder of Start Growth and startup mentor, the goal is to attract businesses that treat data as strategic assets. ‘Today, data is the new oil. But to extract value, you need to know how to refine it. We seek startups that master this logic,’ she evaluates.
The executive explains that companies with solutions focused on system integration, workflow automation, predictive analytics, and AI applied to business operations will be prioritized.
Journey and impact
Since 2014, Start Growth has acted as an investor and accelerator for startups, supporting companies in overcoming the so-called ‘valley of death’—the critical phase between validation and market scaling. Using the Start Growth Method, the accelerator combines capital with practical operations and direct founder support.
Among the recently supported cases are SmartSave, a fintech that automates the building of financial reserves with digital micro-economies, and Pontomais, an HRtech for team management and time tracking, which already has over 1 million active users.
Leading the investment strategy is Marilucia Silva Pertile, an administrator with specializations in Startup Valuation, Commercial Management, and Strategic Planning. In just the last few months, she has led the allocation of over R$ 40 million in new investments.
According to the manager, the focus of the current call is on startups with SaaS, B2B, or B2C models that have the potential for rapid growth and intensive use of data, automation, and AI. ‘Our focus is on founders who combine product vision with execution capability and ambition to scale,’ she concludes.
