Continuing its expansion plan, Sorte Online, the largest lottery intermediary in Brazil, has just partnered with PagBank, a complete digital bank in financial services and means of payment. The solution incorporates in the application market place the possibility for users to post online in the main lotteries with practicality and security, using the operational expertise of Lucky Online. Without the need to leave the digital environment of PagBank, the goal is to provide an integrated and uninterrupted shopping experience.
“This collaboration is a pioneer in integrating lottery services to a digital account. It not only reinforces a posture committed to innovation of both companies, but also is part of the transformation that the gaming market is experiencing by enabling a new way of how lottery services are accessed and used in Brazil”, says Marcio Malta, CEO of Lucky Online. He points out that the company has already signed other similar partnerships, as is already very common in the United States, in order to capitalize the offer of lottery products beyond traditional sales points.“In the North American market, cooperation between the betting segment and the retail is already seeking to boost results in the retail sector.
With this initiative, Sorte Online will be able to offer its services directly to more than 31 million users of the 2nd largest digital bank in the country, significantly expanding its reach and presence in the digital market.The expectation is that by the end of the year, Sorte Online has already impacted at least 20% of the PagBank customer base, which represents a substantial increase in its customer base and operations.
