A Yever, Brazilian payment fintech, launches a checkout technology that increases conversions by up to 32% and raises the average ticket of e-commerce stores by 27%, reinforcing the potential of the final stage of the purchase as a decisive sales point. Primarily aimed at small and medium-sized businesses, the solution already shows consistent results in segments such as fashion, beauty, health, home, and decor. Over 3,000 stores in Brazil use the checkout intelligence, processing millions of reais per month with continuous growth.
The solution adopts a modular and customizable structure, allowing the merchant to configure the purchasing journey without technical support. Among the features are upsell one-click, order bump, product personalization, behavior analysis, gamified progress bars, and visual cues that guide and encourage the consumer until the completion of the purchase. The technology integrates with major store systems and traffic platforms, such as Facebook and Google, ensuring accurate tracking and real-time adjustments based on data.
For Andrews Vourodimos, CEO and founder of Yever, the difference lies in the way the final stage of the purchase is thought about. ‘It can be more than just a simple form. When well executed, it increases revenue, reduces drop-offs, and retains customers—without requiring the merchant to invest more in advertising. Our goal is to turn the ‘yes’ moment into a growth engine,’ he says.
In a recent case, an SME in the women’s fashion sector reported a 35% increase in sales and a 22% rise in average ticket size in the first month after adopting the system. ‘The advantage is that the merchant themselves can adjust the sales strategy at checkout, without relying on developers or agencies—this speeds up returns and increases competitiveness against major players,’ emphasizes Vourodimos. YeverYever plans to expand the potential of the smart checkout with new AI-based product recommendation modules and additional integrations to enhance merchants’ operational efficiency.
