Pompeia's website transforms into a marketplace and bets on digital expansion

Pompéia, one of the largest retail chains in Southern Brazil and a member of the Lins Ferrão Group, takes a significant step in consolidating its presence in the digital market by transforming its website into a marketplace. From now on, Pompéia's e-commerce platform will feature partner brands, expanding the range of products available to customers and acting as an “endless aisle.”.

Additionally, the brand is also investing in the marketplace out strategy, meaning it will start offering its own products on major online retail players such as Mercado Livre and Amazon. The goal is to increase sales and reach new markets, especially in regions outside the South.

“We are strengthening our digital ecosystem, delivering more variety and convenience to our consumers. Our focus is to increasingly integrate into people's daily lives, providing an incredible shopping journey tailored to each customer's profile and habits,” says Ana Paula Ferrão Cardoso, Marketing, E-commerce, and CRM Director at Pompéia.

Another highlight of Pompéia's digital transformation is the omnichannel project. The integration between channels allows, for example, physical store sales associates to complete sales via e-commerce when a desired product is not available in local stock.

Between 2024 and 2025, Pompéia's online sales grew by 60%. In Rio Grande do Sul, growth was 56%, and in Santa Catarina, an increase of 161% was recorded. “We are connecting physical and digital with intelligence and proximity, always maintaining the brand's essence,” adds Ana Paula.

24-Hour Delivery
Recently, the brand also launched a new fast delivery service for e-commerce purchases, aiming to further enhance the digital experience. This initiative ensures that orders are delivered within 24 hours after invoicing for purchases made from Monday to Thursday in the city of Porto Alegre and the metropolitan region.