Simply Tech and Rakuten Symphony arrive in Brazil to unify operations and transform retail competitiveness with Rakuten Cloud

Simply Tech announces the arrival of Rakuten Cloud solutions to Brazil and Latin America, a hypercompetition platform designed to unify physical and digital retail operations, in partnership with Rakuten Symphony. The technology promises to reduce operating costs by up to 40% and deployment time by 80% compared to traditional systems, addressing critical industry challenges such as channel integration, inventory management and customer experience personalization.

The platform works by integrating e-commerce systems, ERPs, CRMs and store fronts in a unified cloud, which provides a holistic and real-time view of the business.The model has already been tested and has proven effectiveness in Rakuten's own retail operation in Japan, where a reduction of 25% in the time of fulfillment and a 30% decrease in inventory errors.In addition, the solution offers 50% savings on capital investments and superior 30% performance on virtual machines.

According to Sam Freitas of Simply Tech, for retail chains operating at tight margins, these improvements represent a leap in competitiveness, focusing on efficiency, automation and interoperability.“The solution can be compared to a conductor of an orchestra: instead of each retail sector operating in isolation, the platform synchronizes all the “instruments” for harmonic performance, resulting in a more fluid customer experience and a more efficient operation for the retailer”, he comments.

According to Anirban Chakravartti, Vice President of Global Sales at Rakuten Symphony, digital transformation is a global priority, but access in many regions is still limited by the high cost of cloud-native solutions from large vendors. “In partnership with Simply Tech, we are bringing powerful and cost-effective cloud solutions to enterprises in South and Central America, empowering them to modernize and compete on a global scale

Simply Tech will provide Rakuten Cloud-Native Platform, Rakuten Cloud-Native Orchestrator and Rakuten Cloud-Native Storage solutions to resellers and enterprises, this collaboration aims to accelerate digital transformation in key industries including retail, making cloud technology more affordable and cost-effective. 

Rakuten Cloud-Native Platform delivers these solutions using an intuitive, declarative interface with advanced automation that reduces deployment complexity, time and human error, with high availability that ensures there is no single point of failure. Rakuten Cloud-Native Storage delivers high-performance capabilities at scale for a variety of applications including AI/ML, retail, IoT and gaming.Rakuten Cloud-Native Storage stands out from competing solutions by offering true application awareness without requiring extensive Kubernetes and storage expertise.