Shopee released the results of the first 12 hours of the sixth edition of 11.11 1 The Biggest Sale of the Year, the marketplace's main double-date event in Brazil. During this period, the platform broke records for visits and orders in just half a day, surpassing the total sales volume of the 2024 Black Friday.
“The 11.11 event started by demonstrating the strength of this date in Brazil. In the initial hours, we observed very positive results, with strong sales growth and a high volume of redeemed coupons. These numbers reflect how much the public trusts Shopee and recognizes the event as one of the year's key discount periods,” stated Felipe Piringer, Shopee's Marketing Head..
Consumers have been taking advantage of the event 11.11 to make purchases of higher-value items,, highlighting the consolidation of the event as an important period also for categories with a higher average ticket. Home Appliances accounted for over 10% of sales in the first 12 hours of the day,, moving up two positions compared to the 2024 ranking.
Furthermore, for the first time, Furniture entered the top-selling categories, demonstrating a diversification of the consumer profile and the strengthening of Shopee as a comprehensive destination for different types of purchases – from daily deals to major household investments. Other notable categories are Cell Phones & Accessories and home items.
Among the best-selling products are: Video Game Console, Smartphone, Hair Dryer Brush, Exercise Bike, and Microwave Oven. The states with the highest purchase records are: São Paulo, Minas Gerais, Rio de Janeiro, Paraná, and Bahia.
Unlike last year's campaign, more than half of the consumers (51%) chose credit card as the payment method, surpassing PIX, which was used by 37% of users. This result reflects the positive impact of the strategic partnerships established by Shopee, such as the one with Nubank for the 2025 campaign, which offered exclusive conditions and differentiated benefits to customers who chose to pay by card.
