Shop2gether, a premium fashion e-commerce platform, and C6 Bank announce an unprecedented partnership. Launching during the year's most important fashion week, the project consists of a web series that transports the audience directly into the heart of Paris Fashion Week, combining the refined perspectives of both brands to reveal, in real-time, the key trends and experiences from the French capital. Throughout the partnership, C6 customers will have exclusive discounts on the Shop2gether website.
The narrative is led by Ana Isabel de Carvalho Pinto, co-founder and Fashion Chair of the Shop2gether board, and Luana Maitelli, Content and Communication Manager at Icomm Group, who are responsible for ensuring an innovative vision and an authentic brand experience. “In a true coolhunting mission, our proposal is to unite fashion and lifestyle, sharing the highlights of each moment with the community through a series of special content,” states Ana Isabel.
This season, the web series is divided into three segments: in ’Follow Us‘2', follow the fashion experts through immersive experiences of the key moments of fashion week, showcasing the backstage of runway shows, presentations, and showrooms of partner brands; in 'Paris Beyond Croissant', the French city is explored with an itinerary of gastronomic, cultural, and artistic hotspots, revealing a Paris beyond the obvious and outside the traditional tourist circuit, where the C6 card is essential for conducting these experiences; in 'Coolhunting '2gether', the segment explores a curation of trends through the team's refined perspective, interpreting the highlights from the runways and anticipating what street style indicates as the next fashion desire.
The production also features the team2gether, along with special guests for an intense schedule of runway shows, presentations, and showrooms from established brands such as Coperni, Ganni, and Staud. Furthermore, the team undertakes the mission of revealing new brands emerging on the international scene. Additionally, the project includes a newsletter with the season's key trend highlights, as well as feed posts and stories visually branded by the partnership of the two companies.
Among the exclusive advantages of the collaboration, C6 customers have access to special discounts on a selection curated by the two brands of the Icomm Group: Shop2gether and OQVestir.
“The partnership stems from a natural affinity between the two brands, united by values of exclusivity, innovation, and an aspirational lifestyle. Our purpose is to amplify visibility and relevance: for Shop2gether, it means connecting with a global bank and consolidating its presence with the high-income audience; for C6 Bank, it represents strengthening its presence in the fashion universe and enriching its benefits program with unique experiences,” states Vivian Wertheimer, CMO of Icomm Group.
The next steps of the collaboration are heading towards a summer destination, during the Summer Spot, a priority event promoted by Shop2gether. This initiative positions Shop2gether as a true lifestyle hub, which goes beyond e-commerce, and C6 Bank reinforces its commitment to offering experiences that combine convenience and sophistication. Furthermore, the partnership represents a market movement in Brazil, inspired by successful international collaborations between financial institutions and premium fashion brands.
