SHEIN, a global retailer of fashion, beauty and lifestyle, inaugurated today (10) its new temporary store in Belo Horizonte, at Shopping Patio Savassi, with great customer movement, hours before the store opened to the public, which occurred at 16h. The high demand for the event began last week, when free tickets to access the pop-up, sold out quickly.
The forecast is to attract more than 15 thousand visitors, triple the audience recorded in the previous edition, opened in July 2023. The pop-up will bring together about 12 thousand pieces of SHEIN ' own brands until then available only online. In this new edition, consumers will have a greater number of pieces available and a longer period to buy, with five days of operation 'in the previous one there were only four.
“Belo Horizonte has always welcomed our initiatives and we are happy to return to the city with an even bigger pop-up. We created an experience designed for the mining public, with expanded curation, brand news and affordable prices for all styles. We want consumers to find here a cut of what makes SHEIN a reference in fashion in Brazil.”, says Rodrigo Eimori, Head of Marketing at SHEIN in Brazil.
The temporary store in Belo Horizonte is the fourth pop-up held by SHEIN in 2025 'after Salvador, Goiania and Porto Alegre & 12th in the country. Although the company also operates with marketplace of Brazilian sellers, the space will present exclusively products of SHEIN's own brands.
However, however, who could not get a ticket to the store, SHEIN offers an exclusive landing page (Link), where it will be possible to purchase the products available in the pop-up. Consumers will also be able to use the SHEIN25BH promotional coupon, ensuring access to the same discount mechanics applied in the physical space 10% discount, no minimum value and purchases above R$ 399, discount 20%.Items cost from R$14.90, and can reach R$ 379.95.
The parts portfolio
The selection of pop-up store pieces was designed to meet the mining public and always prioritizing the diversity that is part of the SHEIN universe. The goal is to offer options that accompany the different moments and lifestyles of the consumer: from the look for the office to productions to go out, casual pieces, looks for physical activities. The pieces 'until then available only in e-commerce 'reflect the democratic DNA of SHEIN, uniting global trends with the versatility that the consumer seeks in everyday life.
The pop-up store and exclusive landing page offer customers some of SHEIN's top clothing brands: DAZY, MUSERA, MISSGUIDED, MOTF, ONTRE, SHEIN BAE and SUMWON. One of the highlights is the pieces of Cajuni, a brand created with the participation of national designers and strong appeal of local style.
But in addition to women's fashion, which also includes plus size lines and fitness fashion, there is a wide variety of pieces for the male audience, children's, baby parts, as well as pet clothes, bags, accessories.
Social Action
Reinforcing its social commitment to the communities where it operates, SHEIN will invite customers to participate in the largest Christmas campaign in the country, Santa Claus of the Post Office, which in this edition completes 36 years. Through a post office disclosure point within the store, SHEIN will invite customers to become godparents and godparents of the campaign. Those interested may adopt a letter in the blognoel.com.br, where information about the action is also available.
The campaign includes letters written by children enrolled in public schools (up to the 5th year of elementary school, regardless of age) and partner institutions such as daycare centers, shelters and socio-educational centers. Letters are also received from children of society, up to 10 years old, in situations of social vulnerability, and from people with disabilities (PcD) of any age.
In Minas Gerais, the deadline for adoption is until December 12, and the delivery of gifts must be made at the participating post offices until December 19.
