Fast, free and available 24 hours a day, PIX has consolidated itself as the main means of payment in Brazil, recently reaching its historical record of use. On June 6, 2025, the system recorded 276.7 million transactions in just 24 hours, according to data from the Central Bank. By the end of 2024, more than 75% of the population already used PIX more often than cash, debit or credit cards, a significant change in the financial behavior of the Brazilian.
In the logistics and road transport sector, it could not be different. Drivers and carriers are adopting digital payment to make sourcing faster, safer and especially cheaper.The process that once required physical cards, manual authentications and compensation deadlines is now carried out in seconds through a simple application with AI. The technology ensures trusted data in transactions, it reduces costs, improves operational efficiency and simplifies payment at fuel stations.
Ricardo Lerner, CEO of the Gasola supply management platform, points out that the implementation of AI in the logistics sector brings agility and reliability to the operations of carriers. “A automatic reading of information will soon make any manual filling unnecessary. With the automatic crossing of information, we can identify typing errors and supplies in unauthorized vehicles, as well as generate more consistent reports to support decision making by the”.
The transformation promoted by artificial intelligence is already reflected in concrete gains in logistics operations. Companies that have adopted AI in their operations report more agile processes, greater control and reduction of operational costs.A study by the consultancy McKinsey & Company points out that the use of artificial intelligence can generate up to 15% of savings in logistics costs, especially through management optimization and real-time data analysis.In addition, the State of Commercial Transportation Report 2024 identified a 40% drop in the number of accidents on the roads among companies that incorporated AI-based technologies, also demonstrating positive impacts on road safety.
The CEO reinforces that, in addition to logistics, this advance allows the offer of more competitive prices and greater control for the fleet manager.“P, through previously negotiated values and payments made in cash when supplying, the system offers prices below those practiced, eliminating the interest generated by fleet cards, which traditionally pay the posts in terms of 30 to 35 days”, explains the executive.
AI also proves useful in protecting against fraud such as odometer tampering, unauthorized vehicle supply or improper charges. “We use AI to cross, in real time, the data provided in the supply with images recorded at the time of operation. The system requires the driver to send photos of the pump, truck, plate and own mileage, in addition to an image of himself. This set of information is processed automatically, dramatically reducing the possibility of fraud “, says Ricardo Lerner.
The expectation is that the efficiency gains will become even greater with the arrival of new features to the PIX ecosystem and the adaptation to AI tools.“Our platform has evolved a lot with the investment in AI. Gradually, the system has been increasingly efficient and received feedbacks positive of” users, concludes the CEO.
