Food sector stands out in the growth of e-commerce in Brazil

Brazilian e-commerce continues to demonstrate accelerated growth, and the food sector is one of the major players in this expansion. According to data from Nielsen, the world leader in consumer intelligence, e-commerce revenues in Brazil grew 18.7%, reaching R$ 160.3 billion in the first half of 2024. Among the highlights of this increase is the food category, which recorded a growth of 18.4% in gross sales, driven by the growing demand for fast-turning items (FMCG).

Nielsen's research revealed that food, beverage, and perfumery and Cosmetics baskets were the main growth drivers in e-commerce, representing together 51% of total orders.The shopping experience and practicality in the payment and delivery process have been key factors for customer satisfaction, further expanding consumer confidence in this shopping channel.

In this context, Vapza, a company specialized in vacuum packaged food and ready for consumption, is one of the players in the sector that have stood out in e-commerce, and in the first half of 2024, the company recorded an increase of 39% in e-commerce compared to the same period of the previous year, consolidating its positioning in the digital market. “ Vapza e-commerce is constantly growing, the result of several strategies and technical improvements. We expect the same evolution in the second half of 2024, since in August, we had a growth of 24, Miluda3T, in relation to the consumer's.

Innovative strategies

To sustain this growth trend, Vapza bets on a set of innovative strategies. The company has invested in partnerships with digital influencers and promotional campaigns aimed at commemorative dates, such as Black Friday and Christmas, with the aim of attracting and retaining new consumers.“One of the main Vapza differentials in e-commerce is the Vapza Lovers Club, a loyalty program that offers immediate cashback in the shopping cart. The Vapza Lovers Club has emerged as a strategy to value our customers. The more they buy and indicate, the more points they accumulate and can use, providing a real and direct benefit, explains Milani.

Com clientes em todo o Brasil e em outros 14 países, a Vapza tem se destacado especialmente nas regiões Sul e Sudeste. Além disso, segundo a Head de Marketing, Liza Schefer, a empresa enfrenta desafios no ambiente digital, como o aprimoramento constante da experiência de compra e a adaptação às novas demandas do mercado. “O e-commerce no Brasil só cresce, e vemos esse reflexo nas vendas da Vapza. Nesse contexto, estamos atentos às necessidades do consumidor e sempre buscando novas formas de aprimorar nossa operação online para atingir o nosso público, composto por consumidores que buscam praticidade sem abrir mão da qualidade e saudabilidade”, reforça a head de marketing.

Vapza Alimentos completed 30 years in the market in 2024. Founded in 1994, Welinton Milani joined the company's corporate board in 1998 and, in 2007, with a solid vision of growth potential, acquired 100% of the industry and became the pioneer brand in the market in vacuum packaged and steamed foods in Brazil.