The Brazilian services sector maintained its expansion trajectory in 2024, with a 3.1% growth for the year, according to IBGE data released in February 2025. This marks the fourth consecutive year of growth, with a cumulative increase of 27.4% since 2021 — the longest positive streak since the historical series began in 2012.
This consistent performance occurs despite challenges such as rising interest rates and a slowdown in consumption in the last quarter of the previous year. To sustain competitiveness and increase operational efficiency, companies in the sector have been accelerating the digitization of processes, with a focus on the use of service order applications.
Tools for efficiency
These applications enable real-time team management, digital recording of service orders, and proof of completed tasks. By replacing manual processes, they help reduce errors, streamline workflows, and improve internal communication.
According to Alexandre Trevisan, CEO of uMov.me, a technology company specializing in solutions for field team management, ‘digitization through service order applications has been crucial for increasing productivity, efficiency, and traceability of operations, in addition to integrating different systems within companies.’
Leading sectors in adoption
Digitization has advanced more intensely in segments such as information and communication services, which grew by 6.2% in 2024, and professional, administrative, and complementary services, which recorded the same percentage. Companies in these sectors have increased investments in technology to improve service quality and reduce operational costs.
Small and medium-sized businesses have also turned to service order applications as a way to remain competitive. With digital solutions, these companies can better control their operations, increase productivity, and provide faster service to end customers.
Direct impact on consumers
Digital transformation has direct effects on customer experience. More agile and transparent processes allow consumers to track the progress of services in real time and receive faster responses to their demands.
An example is Lojas Lebes, one of the largest retail chains in the South of the country, which adopted uMov.me’s application to manage its service orders. With digitization, consumers began to be informed in real time about the status of their requests, which enhanced perceptions of transparency and efficiency.
Long-term trend
The expectation is that the digitization movement will continue to intensify in the sector. ‘The integration of service order applications with other platforms and corporate systems will become increasingly common, enabling more complete and efficient management of business processes,’ says Trevisan.
In the current economic scenario, characterized by uncertainties and the need for cost containment, solutions that promote productivity gains and improved customer experience are likely to take center stage. For experts, digitization is no longer a competitive advantage but an essential condition for survival.
