In order to continue driving the credit journey in Brazil, Serasa Experian, the market leader in data technology, acquires the company SalaryFits, a reference in the benefits marketplace and payroll lines that, in addition to connecting businesses and employees to Financial Institutions and Service Providers, enables payroll discount as a form of payment for products, services or credits offered on its platform.
The acquisition movement happens in line with the portfolio expansion strategy of Serasa Experian, which has the democratization of credit as one of its main pillars. Thus, companies unite their expertise to expand business models and services in order to deliver more information and transparency in the credit cycle and other products that have the payroll discount functionality.
According to the executive director of new business, Fabrini Fontes, from Serasa Experian, “we reinforce our purpose by constantly investing in new solutions that, in addition to enriching the credit ecosystem, manage risks and promote financial inclusion. Now, with the expertise of SalaryFits, which allows us to deliver more complete solutions to the entire chain, we will continue developing new solutions and optimizing offers that leverage the” payroll credit scenario.
Financial emergency? Payroll loans are important for 8 out of 10 workers
An unprecedented survey by SalaryFits revealed that, for 8 out of 10 workers in CLT (79%), payroll loans are good for meeting financial emergencies.In addition, according to the data collected, almost half of these workers, who act as CLT, have already hired the credit modality.
Despite this, another cut of the survey shows that 22% of respondents do not know how to access payroll, while 35% are still unaware of its operation. “With the data we identified that those who understand about payroll credit tend to enjoy its benefits and access a much more sustainable credit line. However, there is still a portion that has no affinity with the resource or even access to it & that needs attention. Bringing access and knowledge to people not only optimizes their financial health, as it is one of the ways to democratize access to credit in the country”, concludes D. Salber CEO.
