Is there still time for your business to develop a sales strategy for Christmas?

The holiday season is one of the most awaited by both consumers and entrepreneurs, representing a unique opportunity to increase sales and strengthen the brand.However, with the tight schedule and pressure to stand out amid the competition, many entrepreneurs wonder: does it still give time to create an effective sales strategy for Christmas?

Thinking about it, Thiago Concer, co-founder and partner of Sales Club, the largest ecosystem specialized in sales solutions for companies, explains that the training of team training for your business is the first thing to do. “Natal is a time when people are willing to spend, so it is necessary that salespeople have much more of a connecting job than of convincing. The training of customer service approach is fundamental to the success of sales of any business”.

In addition, enhancing e-commerce has become one of the main platforms for sales, especially during the Christmas season.With the increase in digitalization and the change in consumer buying behavior, the importance of e-commerce for Christmas becomes very evident.

Concer highlights that it is important to have some marketing strategies to achieve positive results during Christmas sales, such as a solid customer base.“Clients who already know your brand and products are more likely to make purchases during Christmas. They trust in the quality of products and services, which facilitates conversion into sales, especially in a period of high competitiveness. Maintaining a positive relationship with these consumers throughout the year, through emails, newsletters and loyalty programs, creates an emotional bond, making them more inclined to return at the year-end parties”, details the expert.  

Creating a memorable shopping experience, both online and in the physical store, is also a strategy to be followed by entrepreneurs. In the online environment, it is essential to offer an intuitive navigation, personalized recommendations and a fast service, either by chatbots or customer support, as well as diversified payment options and agile delivery. Already in the physical store, the service must be welcoming with a well-trained team. Offering discounts, promotions and exclusive packages can attract customers significantly, both online and physical.

Although the time to implement a sales strategy for Christmas is short, it is still possible to create effective actions that drive the results. It is what counts Thiago Concer, from Sales Club.“The secret is to act quickly, focusing on the needs of the target audience, offering convenience and creating an attractive environment both online and in the physical store. Therefore, yes, it still gives time to take advantage of the potential of Christmas and ensure that your company stands out among the competitors”, concludes.