Sensedia maps 4 news about Open Finance in Brazil in 2025

Trusted consultant of the Initial Structure of Open Finance with the Central Bank, Sensedia, a Brazilian multinational of technology, specialized in APIs and integrations, has mapped four novelties related to the Open Finance system that promise to gain strength in the Brazilian market in 2025.

“After a wave of regulatory changes, marked by themes such as recurring Pix, intelligent Pix, automatic renewal of consent for data sharing and the beginning of the Journey Without Redirection, we can say that 2024 was definitely the year of payments. For 2025, in addition to the evolution of these processes, what we can expect is an expansion of the financial system, increasingly open and integrated, towards other fronts”, Joao Ricardo de Almeida, Product Manager at Sensedia.

According to Sensedia's analysis, among the novelties foreseen in the scope of the Brazilian Open Finance for 2025 are the implementation of the Automatic Pix, the advance of the Day Without Redirection, which will enable the implementation of the Pix by Approximation, the beginning of credit portability and a more intensive action of the Central Bank regarding the validation of the information contained in the mandatory reports sent by the companies.

“With the progressive advancement of Open Finance in Brazil, we are not only becoming a reference model for other countries, but also contributing to the construction of an increasingly competitive market, for the benefit of users. After all, the opening of data, in an agile and safe way, will allow financial institutions to better know the profile of customers in order to offer increasingly personalized products and services”, says Gabriela Santana, Sensedia Product Manager.

From Smart Pix to Automatic Pix

Enabled in 2024 by the Central Bank, the Smart Pix allows automatic and programmable transfers between bank accounts of the same holder, from the consent given via Open Finance. With this, a financial institution can move the balance between different accounts of the same user, according to the programmed settings.

“For the first half of 2025, the same API (Application Programming Interface, in literal translation) of the Smart Pix should release another functionality: that of the Automatic Pix which, in practice, is equivalent to the automatic debit, however, within the Open Finance” system, explains Almeida.

Also according to the executive, the main differentials of the Automatic PIX in relation to the automatic debit refer to the cost and a greater engagement of the users due to the simplicity of the system in making the registration.

“In addition to the cost to issue a ticket 0,68, which today is, on average, R$ 0,68, added to the operating costs IS, currently, it is only possible to register automatic debit in the largest banking institutions. With the Automatic Pix, small and digital banks will also be able to participate in this ecosystem, expanding the offer of services and products and intensifying the competition”, adds Almeida.

PIX by approximation, the evolution of JSR 

Currently in a pilot phase, the Journey Without Redirection aims to enable the environments of banking and fintech institutions to reduce steps in the process of online payments and enable the offer of Pix in digital wallets (or wallets), enabling Pix by Approximation, also made possible through NFC (Near Field Communication) technology.

Thus, when making a virtual purchase via Pix through Open Finance, the user can make the payment directly, without having to be redirected to the application or internet banking of his account, through “copia and cola”.

“Interview to be made available to the general public on February 28, 2025, the No Redirection Journey is the big bet for payments to be made increasingly through Open Finance. For this, in 2025, Bacen must make a task force for JSR to gain more membership and be more stable, forcing all banks to participate in the journey and allow users to PIX by approach through a greater number of institutions from 2026”, explains Gabriela Santana.

In addition to banks, JSR should also extend to payment initiators, improving the user experience, both through Pix by approach and by checkout in e-commerce.

Credit portability and EPOC

Following the advances in the Automatic Pix and JSR, the next step expected to be discussed again within the framework of Open Finance is credit portability. 

“Currently, credit analysis in different institutions is a bureaucratic process, which takes, on average, 7 to 15 days to complete. Credit portability via Open Finance already provides that credit agreements already signed can be migrated from institution via Open Finance, through the data consent journey, in up to three days. With this, in addition to streamlining the process, the market must become more competitive, encouraging the reduction of abusive rates and benefiting users”, explains the executive.

Another novelty linked to credit portability via Open Finance is the creation of EPOC (Credit Proposal Forwarding), a day of credit contracting via correspond banking, in the same way as the SPOC (Customer Order Processing Company) of OpIn (Open Insurance).

“Through EPOC, a bank correspondent may send the consented data of the client, be it an individual or legal entity, to a list of institutions that provide credit.The objective is that they consult the history and, from there, offer the credit in a standardized way, allowing the client to access all available rates and obtain financing at once only”, explains Santana.

Accuracy in data

Through BCB Normative Instruction n° 441 of 20/12/2023, the Central Bank has been reinforcing the monitoring of Open Finance, which is mandatory for participating institutions to comply with.

“Currently, Bacen has four data sources: metrics, weekly and semi-annual interoperability and the PCM (Metrics Collection Platform). For 2025, all this will be charged very strongly, with less tolerance for divergences between the numbers reported via PCM and the numbers reported in the other reports, which makes it essential that the data are increasingly accurate. Failure to comply with the standards may entail fines and sanctions, requiring a full alignment in 2025”, concludes the executive.