Semantix announces Marcelo Frontini as new CEO

Semantix, a leader in data and AI in Latin America, announces Marcelo Frontini as its new general director.The executive takes the leadership and conduction of the company's projects, which include artificial intelligence solutions and technology consulting. Leonardo Santos, founder of the company, now takes the position of chairman of the company's board. 

“I am very excited to join the team of Semantix, a company that, since its foundation in 2010 in Brazil, has become a reference throughout America, with AI applications directed to segments such as financial, health, telecommunications, retail, industry 4.0 among others. We have the ability to implement complex Artificial Intelligence environments, from multicloud infrastructure to advanced business performance and data governance solutions, as well as AI models such as LLMs, SLMs, which is a great competitive advantage. We will continue working together to further optimize the day-to-day of our customers, within our culture of placing users in the ACHILLini. 

Founded in 2010 and of national origin, Semantix is a pioneer in AI solutions and consulting in Brazil. Currently, the company has offices in Sao Paulo, Miami, Mexico City and Bogota, serving directly and indirectly hundreds of companies. 

“A Semantix has shown that technology has no limits, and we are very happy with the arrival of Frontini to join our team.Highly competent and with robust experience, he is an executive who has long-standing identification with the company's values and arrives to reinforce our purpose and expertise as a leading company in the Data and AI” sector, reinforces Leonardo Santos, founder of the company. 

With more than 30 years of experience, Frontini was responsible for conducting the first large-scale artificial intelligence program in Brazil, in addition to having created and implemented important corporate innovation projects. Among them, the executive participated in the creation and implementation of a corporate innovation program that connects and invests in startups. Acting in strategic functions at Banco Sofisa, Bradesco and Scopus Tecnologia, he mentors Startups and participates in advisory boards. Frontini has built strategic relationships with key stakeholders, internal and external.