A start-up Sellera.AI introduces to the market a disruptive solution, designed to boost sales growth for companies with revenues of up to R$500 million per year. Through the integration of Data Analytics, CRM/CRO, and Artificial Intelligence, Sellera.AI transcends the traditional model of providing tools by acting as an independent, results-driven sales channel.
With the expertise of partners like IBM and Google, it presents an innovative customer-focused system, with complete handling of leads and personalized activation and media strategies. The company invests in generating leads in exclusive or collaborative models, exploring a broad ecosystem of channels, including LinkedIn, Facebook, Instagram, TikTok, WhatsApp, email, SMS, offline channels, influencers, and affiliates. The capture and nurturing of these leads is done 24/7 by AI in its own CRM, optimizing productivity and sales conversion. The client can also anticipate receivables via FIDC, adjusting their financial cycle.
José Paulo Emsenhuber (better known as Zepa), CEO of Sellera.AI, shares that the company received an investment of R$18 million for the development of its Artificial Intelligence sales platform, with highly optimistic prospects for the operation. “We project that we will bring around R$7 million in the first year of operation, in a realistic forecast. The possibilities, in reality, could far exceed this initial planning,” he states.
Sellera.AI has also adopted the take-rate, based on a commission on the volume of sales achieved for each of its clients. This model requires the system to tirelessly seek improvements in its operational efficiency, as each sale made by the platform cannot cost more than the agreed percentage of the take-rate agreed with the client. Sellera.AI operates based on the spread, meaning the difference between Sellera’s cost to sell a product/service and what it receives from take-rate.
“Our role is tied to the client’s business, and we are structured to foster their growth through our investment in media and activation for generating leads, handling these leads, closing the sale, and even anticipating receivables to adjust our client’s cash flow. This business model helps our clients sell more, spend less, and take fewer risks,” highlights Ronan Rocha, Vice President of Sellera.AI.
Since its launch, the company has solidified its position in offering market solutions. One example is that Sellera.AI was certified by HPE (Mitsubishi Motors) as the official CRM tool for its vehicle dealerships. Additionally, it integrates via API with the systems of BTG investment agent offices, facilitating real-time information exchange. Mapfre and Remaza are other major clients of Sellera.AI. “We remain confident in our purpose of driving our clients’ sales through the application of our toolkit composed of Data Analytics, CRM, and Artificial Intelligence technologies,” concludes Zepa.
