Six main strategies to unlock your e-commerce

Despite the fast pace, many entrepreneurs still encounter obstacles to turning their online stores into profitable and scalable operations.To help in this challenge, the Ecommerce in Practice, especializado em educação para and e-commerce, reuniu um conjunto de estratégias práticas que podem destravar o crescimento e melhorar os resultados de quem vende online.

“Many retailers believe that to grow just invest in ads, but the real performance depends on a strategic look at the entire operation. There are four essential pillars for the sustainable growth of an e-commerce: intelligent diagnosis, product/positioning/person, strategic marketing and scalable operation, which ensure solid and consistent results”, says Fabio Ludke, Ecommerce Expert in Practice.

Along with the school, he set aside tips for entrepreneurs who are stagnant growth resume the pace. Check out the tips of the expert:

1. Perform an intelligent diagnosis“The entrepreneur needs to analyze numbers and metrics such as conversion rate, cart abandonment, and average ticket to put together a consistent” action plan, Ludke explains.

2. Clearly define product, positioning and persona: knowing the ideal customer and highlighting the differentials of the brand are decisive points.“When the shopkeeper knows exactly who he is selling to and what his product delivers, he can create narratives and offers much more assertive”, completes the expert.

3. Bet on strategic marketing: paid media campaigns need to have clear objectives. Google Ads, for example, can be used institutionally and also in performance campaigns, while Facebook Ads is an excellent option for remarketing. “Each channel needs to have a defined role within the strategy, otherwise the investment is lost”, warns Ludke.

4. Structure a scalable operation: well-defined processes and use of technology allow the company to grow without relying exclusively on the owner. Modular platforms, intelligent integrations (such as ERPs, CRMs and payment gateways) and the use of artificial intelligence for routine tasks are fundamental in this process. “An e-commerce needs to work even without the direct presence of the owner, and technology is the key to this”.

5. Explore strategies that increase sales: automations such as abandoned cart recovery, upsell and cross-sell, as well as news such as video commerce and virtual fitting room, are trends that have been demonstrating expressive results. “These actions not only increase sales but also improve the customer shopping experience”, comments Fabio.

6. Multiply your sales channels: being present in different digital environments, such as own store, marketplaces and social networks, increases the chances of reaching new customers.“The current consumer seeks convenience, and the more contact options the brand offers, the greater the” conversion, says the expert.

According to Ludke, applying these strategies together enables the entrepreneur not only to sell more, but also to build a solid and sustainable business for the long term. “Cabe the critical analysis of each one about his business to verify if the strategies fit in at this moment. Each enterprise lives a unique phase and certain paths can direct it to a healthy growth, even more if thought of in a strategic way with the other” processes.