Santander launches first GenAI-based advisory tool in the Brazilian market

Santander has taken a decisive step in the digital transformation of the banking sector with the launch of Pitch Maker first structured advisory tool with Generative Artificial Intelligence in the Brazilian market. The solution, the result of the partnership between the bank, the BRQ Digital Solutions, One-stop-shop partner in the business evolution journey and leader of generative AI in the country, and AWS, cloud computing services platform offered by Amazon, reducing the average investment analysis and recommendation time from 35 minutes to just 30 seconds.

Created with the focus on increasing the efficiency of investment advisors, in addition to enhancing the customer experience on a large scale, the tool uses Generative AI to analyze real-time data, understand the investor profile and generate strategic suggestions for financial approach. Thus, each interaction is shaped by context and individual history, raising the standard of relationship of the bank with customers.

For this, the technology behind the launch was designed to scale with performance.Designed by BRQ, which for 7 years has been responsible for the development and incorporation of new technologies in the banking institution, the solution adopts a microservices-based architecture in Amazon EKS and is based on Amazon Bedrock, AWS's generative AI platform.This engine has been trained and refined to ensure reliable, safe and aligned with the standards required by the institution.

According to BRQ Digital Solutions CEO Rodrigo Frizzi, the development of the solution required a high degree of collaboration between the three companies.“A AWS, Santander and BRQ stood side by side at each stage of the project. The fact that we were in tune for the commitment of customer success made all the difference to overcome the challenges and build together a robust, safe and highly effective Gen IA” solution, he highlights.

“True disruption is not in technology, but in what we do with it. This new reality will be built on three pillars: approach, understand and anticipate. And our work with Pitch Maker encompasses just these characteristics”, concludes Frizzi.