Sanofi's Consumer Healthcare unit today announced the appointment of Erica d’Almeida and Silva as new Head of E-commerce. With over 12 years of experience in acceleration, growth and online sales, Erica arrives to lead the development and implementation of digital sales strategies, as well as optimize the user experience on the company's website.
This appointment underlines Sanofi's commitment to strengthening its digital presence and getting even closer to consumers. The Consumer Healthcare unit aims to significantly expand its online operations, reflecting the growing importance of e-commerce in the health and wellness sector.
Erica d’Almeida and Silva expressed their enthusiasm with the new challenge: “It is an honor to be able to join such a talented team! I am excited to offer my luggage and boost our business more and more.” She highlighted her goal of contributing to the growth of the area and strengthening the relationship with consumers, focusing on leading brands such as Dorflex, Novalgina, Allegra and Enterogermina.
With an impressive career that includes stints with companies such as Red Bull, Whirlpool and Mercado Livre, Erica brings extensive experience in leading local and global teams.In her latest position at Red Bull, she led the acceleration and sustainable growth of e-commerce in Latin America and the Caribbean, developing strategic partnership agendas with online customers and platforms.
Erica's arrival at Sanofi marks an important moment for the company, which seeks to expand its digital presence and enhance the online shopping experience for its consumers.With her expertise in digital transformation and e-commerce strategies, she is expected to play a crucial role in the growth and innovation of Sanofi's Consumer Healthcare unit.
