Delivery Router optimizes logistics and boosts efficiency in e-commerce

Brazilian e-commerce grows at a fast pace, imposing increasingly complex logistics challenges for companies of all sizes. With the increase in demand, the search for efficiency in product delivery has become essential to maintain competitiveness. In this scenario, solutions for delivery scripter they emerge as strategic tools to optimize routes, reduce costs and ensure consumer satisfaction.

Brazil leads the global growth of the sector.In 2024, online sales in the country grew by 16%, according to the Digital Transformation Report of Latin America. For 2025, a Brazilian Association of Electronic Commerce (ABComm) it projects a turnover of R$ 224.7 billion, an increase of 10% compared to the previous year.

However, this growth brings significant challenges.Companies need to deal with increasingly shorter deadlines and demanding consumers, making routing a competitive differentiator.

“The exponential increase in orders requires companies to take a new look at their logistics operation. Today, it is not enough to just deliver fast, it is essential to ensure accuracy and efficiency. An efficient scripting tool allows companies to better organize their routes, reduce delays and make their deliveries more predictable for the” customer, explains Alexandre Trevisan, CEO of uMov.me, a reference in routing solutions for companies.

The adoption of scripting has provided direct impacts on productivity and control of operating costs.

By optimizing routes, companies not only save, but also increase consumer satisfaction.The end customer wants predictability and security when receiving an order, and technology is a key ally in providing that” experience, adds Trevisan.

Major players in digital retail, such as Mercado Livre and Amazon, already use advanced scripting to deal with high demand and reduce delivery failures.However, the technology is becoming increasingly accessible to smaller companies, which need efficient solutions to compete in a highly dynamic market.

Recently, the Panvel Group, one of the main pharmacy chains in Brazil, faced logistical challenges in the last mile of its deliveries.The need to make the process more agile and efficient led to a partnership between All Trade and uMov.me, resulting in the development of an application that optimizes the routing and management of deliveries. With this technology, we the company has improved the accuracy of routes, ensuring greater speed in the distribution of products and providing a more satisfactory experience to the consumer.

LS Translog, which specializes in fast deliveries, also faced logistical challenges in its national operations.To optimize management and efficiency, it adopted the logistics application of uMov.me. In its first year using the tool, the company broke records during Black Friday, quadrupling the sales volume compared to the previous year. The impact was so positive that in just one year, it surpassed the mark of 9 million deliveries, consolidating itself as a reference in the sector.

“The demand of companies of different sizes for a more agile, efficient and safe delivery is increasing. The adoption of technology in the day-to-day logistics is the only way for businesses to become more competitive and relevant in this market”, says Trevisan.

For the next few years, the trend is that routing will gain even more intelligence with the incorporation of machine learning and artificial intelligence algorithms, allowing the prediction of demands and dynamic adjustments of routes in real time.“The future of logistics involves digitization and the use of strategic data. Those who know how to use these tools efficiently can optimize their processes, ensuring more agility, predictability and quality in deliveries, without compromising the operational structure”, concludes Trevisan.