Rocket Lab is now an App Growth Hub, with an expanded portfolio of solutions for mobile campaigns in Brazil and worldwide

Rocket Lab, a multinational company created in 2019 and recognized for driving the exponential growth of applications, is now positioned as an application growth hub and expands its product portfolio globally, and Brazil simultaneously receives the solutions.In order to connect different technologies and offer innovative features for companies that want to leverage the results of campaigns in the mobile universe, Rocket Lab, in addition to its already consolidated inventory offer SDK (Software Development Kit), now has three new solutions and a relaunch that promise to meet the most diverse needs of brands and agencies.      

For Daniel Simoes, Country Manager of the company, the news respond to the needs of the Brazilian market, with its challenges and complexity, to increase the delivery of results in the face of saturation of traditional channels. “The strategies and mobile solutions have been integrated into broader solutions, and in increasingly sophisticated and technological ways, aiming at the sustainable growth of applications. We have consolidated ourselves as partners in the creation of these strategies and, now, with an expanded portfolio, we can further leverage the results of our partners, seeking audiences wherever they are.  

According to the executive, the combination of expertise with Rocket's mix of highly technological solutions significantly leverages the business of customers, which has corroborated the long-lasting relationships that the company has created with major brands such as Amaro, iFood, Natura and Serasa. Check out the following new platforms: 

First Impact Ads (OEM) Solution focused on mobile ad campaigns distributed directly via Android device manufacturers (in OEMs) and phone operators, reaching users right away when they activate their devices. In addition to the ability to reach more than 90% of the Android ecosystem, the solution has highly advanced targeting features. With the support of Rocket Lab, brands can count on strategy and optimization of this type of campaign centralized in one place, with a diversity of formats, as well as unified reports and billing. 

Apple Search Ads (ASA) . Works with ads directly in the search results of the App Store, directed to users who are actively searching for new downloadable applications in the iOS ecosystem. According to a 2022 report by Sensor Tower, the average revenue per user (ARPU) in iOS applications is higher, being respectively 1.5 to 2 times higher than in Android. In addition, according to Apple, more than 70% of downloads happen after a search in the App Store, which an engaged and intentional audience. With this solution, the smart Lab helps brands to design their channel savings as well as the optimization of events, it guarantees the optimization, which. 

Programmatic Media . Tool that consists of the use of automated real-time ad buying technologies based on Artificial Intelligence to reach target audiences in an efficient and scalable way, both for acquisition and for user engagement of mobile applications. Thus providing greater optimization of investments and ensuring lower costs per acquisition (CPA, in the original English). With it, and the great expertise in application growth of Rocket Lab, it is possible to combine programmatic campaigns with more than one DSP (Demand Side Platform), centralizing all of them in unified reports. The company's partnerships with the most reputable DSPs in the market also guarantee optimal value conditions. 

Reach Beyond (has existed since 2019, now in new version) ''A platform that expands the reach of mobile campaigns by integrating various traffic sources, such as SDK partners and native ad networks, centralizing and optimizing user acquisition and engagement efforts.With years of experience in this type of inventory, Rocket Lab has become an expert in mapping the most qualified traffic sources for each type of application, offering quick and simplified integration, strategy and optimization so that brands expand the reach of their campaigns immediately, without the need for a learning period. 

“Our goal is to play a key role in the global mobile media landscape, driving application growth and transforming the market with our expertise and ability to create integrated strategies that dialogue with and meet the needs of” customers, concludes Simoes.