With over two decades of experience in the media and advertising market, Riadis Dornelles has taken on the role of Latam CEO at PremiumAds, a company specialized in smart digital monetization solutions.
The executive leads the adtech expansion in Latin America, strengthening relationships with publishers and advertisers through technology, strategy, and long-term partnerships. His career reflects the transformation of the industry in recent years.
Riadis worked with magazines, radio, TV, and events before establishing himself in the digital monetization market—a field where data, market intelligence, and technological innovation redefine how brands and media connect with audiences.
For him, the key differentiator still lies in people and relationships built on trust and delivering real value. ‘Programmatic media can be highly technological, but what truly differentiates businesses are people, strategy, and long-term partnerships. My mission at PremiumAds is to simplify the complexity of the industry and amplify the positive impact for publishers and advertisers across Latin America,’ he states.
PremiumAds is one of Brazil’s leading independent paid media platforms, offering complete solutions for publishers seeking to maximize their digital revenue and advertisers looking to reach qualified audiences more efficiently. By combining cutting-edge technology with a consultative and hands-on approach, the company has stood out by turning data into real results.
With Riadis taking the lead, the company reaffirms its commitment to innovation, performance, and service excellence, betting on a model that values both numbers and the human relationships behind every connection.
