With the rise of platforms such as Mercado Livre and Shopee, the online indirect selling market has become one of the most promising paths for those seeking to supplement income or even undertake. In this context, product auctions stand out as a strategic alternative to acquire goods at competitive prices, maximizing profit margins.
According to Brazilian Association of Direct Sales Companies (ABEVD), Brazil has about 4 million registered resellers, which puts the country in the 7th position in the world in Direct Sales and in the leadership of the sector in Latin America, according to World Federation of Direct Sales Associations (WFDSA).
According to ABEVD, in 2023, products marketed by distributors generated revenue of around R$ 47 billion, encompassing both the direct sales model and multilevel and mononevel marketing tactics.
This panorama reflects the immense economic potential of resale in Brazil, driven by digitalization and the popularity of online platforms. “Auction represents a unique opportunity for merchants to purchase quality products with significant discounts, increasing their profit margin.In addition, the wide range of available items from electronics and clothing to household items ¡ ̄ allows to meet different profiles of” consumers, says the CEO of Kwarathiago da Mata.
Why invest in auctions?
According to data from Technavio Research, the global online auction market forecasts an estimated growth of approximately US$ 2.51 billion, equivalent to R$ 18 billion by 2027, with a compound annual growth rate (CAGR) of 11.35%. In Brazil, this same sector has been growing year by year, and had a boom during the pandemic, in which this segment grew approximately 70%.
“We have seen a growth of almost 300% in the amount of lots sold on our platform, comparing the third quarter of 2024 with the same period last year. Increasingly, people are becoming aware of consumption issues and how it affects the planet. Resale is one of the important paths to a sustainable future and helps us rethink the ways of consumption. Recompressing items that are in perfect conditions of use reduces inappropriate and unnecessary disposal”, points Thiago.
How to start reselling?
To enter the universe of auctions and resell products online successfully, the first step is to choose the appropriate auction platform, whether face-to-face or virtual. There are several specialized sites and accredited auction houses, each with its own rules and conditions, which must be understood before participating.
Then, it is necessary to conduct a market analysis to identify the most sought after products on the resale platforms and check the average prices practiced by other sellers, which will help plan the profit margin.
In addition, social networks like TikTok and Instagram have become indispensable tools for marketers.Many use these platforms to create creative videos, such as unboxings from lots acquired at auctions, attracting the attention of potential buyers and expanding the reach of their sales.
The dynamic and visual format of these networks helps engage audiences and establish trust by showing product details transparently.
When listing products for sale, invest in detailed descriptions, high-quality photos, and fast customer service, all of which can make all the difference to gaining buyer trust and boosting sales.
“The secret lies in researching, planning and choosing products with high demand in the resale market.Many of these items are sold at up to 90% discount in relation to the market price”, adds the CEO.
Examples of interesting auctions for repurchase
Kwara, one of the leading auction marketplaces for goods and products, has promoted attractive opportunities for resellers, such as varied batches of products smartwatch Watches.
“These items are ideal for dealers serving audiences interested in technology or sports, such as runners and marathoners. With discounts of up to 77% and bids starting from R$ 720 per lot with multiple units, they can be resold with high profit margin, especially in niches that value smart devices”, declares Da Mata.
The auctions of scrap iPhones they have devices and accessories present in the lots and attract mainly technicians specialized in cell phone maintenance.“When purchasing these items, professionals can repair or reuse components to offer renewed products, expanding the accessibility to cutting-edge” technologies, he adds.
Another opportunity are the auctions of computer items, which contains lots of notebooks, projectors and printers ideal to serve entrepreneurs working with offices or home offices. These equipment, purchased at discounts of up to 90% and bids from R$ 50, can be redistributed or used to structure local businesses”, he explains.
These auctions not only represent a way to save on product acquisition, but also offer the chance to undertake in an accessible and strategic way. With possibilities ranging from resale to the reuse of items, these marketplaces meet different profiles of consumers and entrepreneurs, promoting a more conscious consumption model and connected to current market demands.
“Whether it is a goal to start a business, expand the product portfolio or invest in sustainable practices DO, auctions can be the starting point to turn ideas into a reality” concludes Thiago.
