On a sharp global rise, the Brazilian Retail Media market reached figures above R$136 billion in 2024, according to data from IAB Brasil. The study also shows a promising scenario with projections pointing to a movement of US$175 billion by 2028.
Beyond intensifying the competition for visibility in e-commerce searches, the context highlights technology as the main competitive differentiator, and in this scenario, Retail Media platforms emerge as key market allies. As one of the market leaders, Topsort is increasingly sought after by brands looking for the company’s solutions to overcome challenges such as data fragmentation and slow report generation, which are critical to their operations.
With a technological structure that uses artificial intelligence to automate and optimize campaigns, Topsort’s platform offers tools that adjust bids in real time and analyze large volumes of data to generate practical insights for clients.
“What sets us apart is our methodology: we give partners more autonomy to monetize ads with flexibility and total control, something many platforms don’t offer. Our value proposition is to democratize the complex and profitable monetization technologies that were previously accessible only to global giants,” explained Pedro Almeida, Head of Growth at Topsort Brazil.
Additionally, the company, whose operations are based on three main pillars (exponential growth of the Retail Media sector in the country, strategic validation of high-level partners, and alignment of its technology with key future trends), bets on a cookie-less model and the use of primary data (first-party data), which strengthens the brand as a secure and ‘future-proof’ solution. Moreover, the API-first model allows retailers and marketplaces to quickly and efficiently implement their own Retail Media platforms.
Present in over 40 countries, Topsort drives a GMV (Gross Merchandise Value) of more than US$100 billion in Latin America and also stands out for building proprietary solutions that give brands more autonomy.
“With Topsort’s autobidding, advertisers have the freedom to define campaign strategies and a target ROAS (Return on Ad Spend), while the platform autonomously optimizes bids. This significantly simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies,” he explained.
According to the executive, Topsort is also a key ally in managing agency-led campaigns.
“We simplify campaign management and maximize ROAS. Our Ad Network allows the management and optimization of projects and campaigns across multiple retailers from a single dashboard. Additionally, with our autobidding, it’s possible to adjust actions in real time to achieve the desired ROAS, reducing manual effort. Thus, we achieve ad performance that exceeds expectations. The platform also offers complete end-to-end attribution tracking, allowing advertisers to know exactly how many sales each ad generated,” he concluded.
