Retail Media Moves R$ 3.5 Billion in Brazil and Intensifies E-commerce Competition

In a phase of robust global ascent, Brazil's Retail Media market generated revenues exceeding BRL 3.5 billion in 2024 in Brazil alone, according to data from IAB Brasil. This figure represents a 4% increase over 2023's revenue and substantiates the sector's projections, which anticipate its size to nearly double, growing from USD 1.6 billion in 2023 to USD 3.1 billion in 2027.

Beyond intensifying the competition for prominence in e-commerce search results, this promising landscape underscores technology as the key competitive differentiator. In this context, Retail Media platforms are emerging as vital market allies. As one of the market leaders, Topsort is increasingly sought after by brands that utilize the company's solutions to overcome critical operational challenges such as data fragmentation and slow report generation.

With a technological infrastructure that uses artificial intelligence to automate and optimize campaigns, the Topsort platform provides tools that adjust bids in real-time and analyze large volumes of data to generate practical insights for clients.

"What sets us apart is our methodology: we provide greater autonomy to our partners, enabling them to monetize ads with flexibility and total control—an offering many platforms do not provide. Our value proposition is to democratize complex and lucrative monetization technologies that were previously accessible only to global giants," explained Diego Bonna, Head of Topsort Ad Network for Latin America.

Furthermore, the company, whose operations are based on three main pillars (the exponential growth of the Retail Media sector in the country, strategic validation from high-level partners, and the alignment of its technology with key future trends), bets on a cookie-less model and the use of primary data (first-party data), which strengthens the brand as a secure and "future-proof" solution. Furthermore, the API-first model enables retailers and marketplaces to implement their own Retail Media platforms quickly and efficiently.

Present in over 40 countries, Topsort drives a GMV (Gross Merchandise Value) of over US$ 100 billion in Latin America and also stands out for building proprietary solutions that give brands more autonomy.

"With Topsort's autobidding, advertisers have the freedom to define campaign strategies and a target ROAS (Return on Ad Spend), while the platform takes care of optimizing bids autonomously. This considerably simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies," he detailed.

According to the executive, Topsort is also an important ally in managing agency-led campaigns.

"We simplify campaign management and maximize ROAS. Our Ad Network allows for the management and optimization of projects and campaigns across multiple retailers from a single dashboard. Furthermore, with our autobidding, it's possible to adjust actions in real-time to achieve the desired ROAS, reducing manual effort. Thus, we achieve advertising performance that exceeds expectations. The platform also offers complete end-to-end attribution tracking, allowing advertisers to know exactly how many sales each ad generated," he concluded.