Officially launched in 2020, PIX is used by over 150 million Brazilians and accounts for an average of more than 3 billion transactions per month in the country. Aiming to further ensure convenience and speed for the tool, the app FridayThe first intelligent financial assistant in the market has just announced a new feature that allows users to make transfers directly through WhatsApp, without the need to open the bank's app.
With the launch of the new feature, the customer can send a Pix to another person in seconds. The solution works in three simple steps: the user opens the chat with Friday on WhatsApp, types the Pix key and the transaction amount. Then, they just need to confirm with a ‘yes’ to complete the payment. Fred, the brand's artificial intelligence, takes care of the rest and sends the transaction receipt.
According to Felipe Castro, founder and Co-CEO of Friday, the new feature was created with the aim of providing more convenience to the daily life of Brazilians. “The feature arrives at a time when mobility and practicality are essential demands. Now, paying the bill at a bar, splitting the cost of a taxi ride, or even completing a purchase in a store has become even faster and easier. Combining payments and communication in a single interface reflects the behavior of today’s consumer, who seeks quick and uncomplicated solutions,” he explains.
Extra security layer
To ensure the security of transactions, the new feature allows users to set a limit for payments via WhatsApp. Above the limit value, the user is directed to the app to authorize the transaction.
"Simplicity does not mean it's less secure; on the contrary. In addition to allowing transactions without opening the bank app, we developed a way for users to set their own desired level of security. We created a feature that increases flexibility for customers without having to sacrifice security and control," adds Pedro Gomes, co-CEO of the fintech.
The appThe app Friday It makes life easier for its clients through a comprehensive system that centralizes all accounts, reminds them of due dates, processes payments with a simple 'yes,' and automatically sends receipts. Additionally, the app organizes detailed spending reports with intelligent categorization that anticipates preferences based on personal usage trends.
"Solving a pain point for Brazilians and creating a truly customer-centric product were the pillars that motivated the emergence of Friday, now recognized for anticipating technological solutions that significantly improve users' daily routines," adds Castro. "Our vision goes beyond simplifying payments; it's about freeing people from the constant worry about their finances in an increasingly AI-integrated world. In the near future, all financial matters could be resolved with a 'yes' via WhatsApp," he concludes.
