Dinamize opens a branch in Minas Gerais to double its customer base 

Dinamize, a leading technology company in marketing automation and digital relationship solutions, has just opened a branch in Minas Gerais. The new unit, located in Divinópolis, represents a strategic step by the company to get even closer to a market that already includes major clients such as PUC Minas, Unimed, Sebrae MG, Frio Peças, and Loja Elétrica. The expectation is to double this portfolio within a year, further consolidating the brand's presence in the state. 

According to Jonatas Abbott, partner-director of Dinamize, the decision to expand operations in Minas reflects the region's digital maturity. “Today we have very important clients in cities such as Uberlândia, Belo Horizonte, and Divinópolis. The Minas Gerais market stands out for its intensive use of digital tools, which opens up significant business opportunities and partnerships with local agencies, consultants, and platforms,” he states. The new office, located at Rua Minas Gerais, 19, in downtown Divinópolis, will have a team ready to meet regional demands, strengthening proximity and connection with local businesses. 

Minas Gerais as a Strategy 

The choice of Minas Gerais is directly related to the dynamism of the local market. According to a Sebrae survey, 71% of small businesses in Minas Gerais already use social networks, applications, or the internet to sell their products or services—an indicator that reveals the state’s high level of digitization. For Dinamize, this is an opportunity to consolidate its main asset: people. 

“What changes is that, from now on, we have a team that understands the local culture and how the market operates. This facilitates building solid connections and demonstrating how our technology can support Minas Gerais companies in achieving better results in marketing and customer relationship management,” emphasizes Abbott. In addition to the inauguration of the office, the company plans to invest in in-person activities, such as participation in events and partnerships with regional agencies, as well as presenting its latest solutions to the Minas Gerais audience, including features based on artificial intelligence. 

National Presence and Constant Innovation 

Founded in 2000, Dinamize has established itself as one of Brazil's leading companies in the digital marketing technology segment. Throughout its trajectory, the company expanded its operations from email marketing solutions, incorporated social media monitoring tools, and built a comprehensive automation platform that now serves over 12,000 brands worldwide. Among the clients using its solutions are names such as Hospital Albert Einstein, Unimed, Tigre, Beto Carrero, Tilibra, Museu da Língua Portuguesa, Brinquedos Estrela, Instituto Ayrton Senna, and B3. 

Even in a challenging scenario for the Brazilian economy, Dinamize maintained growth and achieved revenue of R$ 24 million in 2024. This result stems from a strategy focused on larger accounts, especially in e-commerce, a sector that strengthened during the pandemic. The average client ticket nearly doubled, and the satisfaction rate reached 100%, reflecting close and personalized service, as well as investments in innovation and proprietary infrastructure.